The Ethics of AI: Mitigating the Risks
Kimberly Afonso
CEO & Founder @ The KA Consulting Group | Thought-Leadership for Founders, CEOs and C-Suite Teams | Forbes Business Council
When was the last time you read a really incredible article or post on LinkedIn?
The chances are it was written from an original point of view, had a unique tone of voice and opinion, and did something different to stand out and make you think.
Did you ever consider if this article, op-ed, or LinkedIn post was developed with AI? The chances are that while it was most likely not written by AI, some tools were used to enhance the content and help it cut through the noise.
In just 1 week, on Wednesday, September 4th at 1 pm ET, I’ll be hosting a free webinar on the topic - The Ethics of AI in Executive Thought Leadership.
Why is this important?
There has been a drastic increase in online content since the rise and integration of AI. This change has come with many pros and cons. Although an influx of content means more relevant and niche pieces to consume, with it also comes more low-quality and meaningless media to sift through, and many reputational and ethical risks as AI evolves daily.
And when it comes to an executive’s voice and presence online, there is a fine line to walk when integrating AI to cut through the noise.
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The ethics of AI is a completely new field and must be considered before utilizing AI in any thought leadership or marketing strategy.
Copyright is just one example of the issues related to AI that are constantly evolving. To mitigate reputational risks for any CEO, Founder, or Executive with an online presence, a strong understanding of all evolving ethical concerns is necessary.
Learn how to maintain an authentic tone of voice, mitigate factual and misinformation risks, and still reap the benefits of new AI tools to stay ahead of the curve.
We will discuss how to navigate AI's complexities and prevent errors that could harm your executive presence along with essential topics like maintaining accuracy, ensuring data privacy, serious ethical considerations to keep in mind, and more.?
I look forward to seeing you there!?
Register for our free webinar here: https://mailchi.mp/b3b24819fa2b/ethics-in-ai-webinar
Published Author, Award-Winning Writer & Marketer
2 个月As a former copywriter, I don't like AI. Granted, it has become a necessary evil as a tool in the toolbox. Software like ChatGPT help a copywriter cut down drastically on the learning curve of a new industry and the research needed to speak the jargon. Where companies (and leaders, specifically) need to be careful with is thinking that AI can fully replace creatives. These tools don't have that capability yet (and I can argue never will because there is more than algorithmic datapoints that lead to content being a hit compared to it only reaching a minimal audience). Ultimately, investing in creatives will provide an ROI--either months down the road or long-term.