The eternal question: what’s trending on TikTok right now?
The question that is constantly asked, “What’s trending on TikTok?”, seems to have a different answer every week, if not every day. The foundation of the app is trends; Trends are born and they die in a never ending cycle, but it's part of the fun to keep up with them. Staying on top of the trends is essential for a successful TikTok presence, as it is an almost guaranteed way to boost following and viewership. The platform heavily relies on its community and co-creation so creators that can adopt and adapt these trends end up with the best results.
TikTok recently published a 35-page guide, sharing their insights into the rising trends and shifts in the app; there are multiple reports, split into different regions, as TikTok changes according to location, sharing current trends and highlighting how they differ. It outlines popular hashtags, relevant analytics and examples of creators and content; it’s worth checking out to see what they themselves have noticed as big hits.
Their main goal is to help creators, businesses and marketers alike to maximize their performance, increase engagement and ultimately step up their TikTok game. Due to the abundance of people on the app and the volume of videos created everyday, new trends arise all the time, which is what makes the platform so engaging and dynamic. TIkTok is a gamechanger in the social media world and has continued to go full steam ahead, as the leading platform for behavioral, cultural and creative changes.
Why follow the trends? Boost views. Maximize engagement. Gain followers.
Give it a go with these top categories dominating the European market at the moment:
Recycling the wardrobe
There’s no doubt that fashion has been massively influenced by TikTok and vice versa, but it's not only about outfit tips, fashion shows and shopping hauls but now it's all about tips and tricks to maximize your wardrobe’s potential. The combination of fashion and the push for sustainability makes this one a hot topic.
Self-care champions
Self-care and wellbeing has been a booming theme on TikTok for a while with self-care creators championing the need for self-love and taking care of yourself. As a brand, you can share the love by encouraging your customers to focus on themselves.
Local tour guides
Covid-19 changed everything about travelling: the ease, the safety and the desire. Now, there are travel TikTokers that are discovering the best parts of their local area, and sharing it with the world. Travelling is on the up, and TikTok is the new travel agent.
Cooking in the community
Food and recipe videos are often the first videos everyone sees on their FYP, whether it's ASMR, Mukbang or traditional family recipes, the food content never stops. Now it is even more popular to cook with the community with the push for co-creation with Stitches and Duets, making it a collaborative and creative process.
Car enthusiasts
With the amount of information at your fingertips in one place, it’s no surprise that people are picking up new hobbies and interests, and the biggest right now is cars! People are educating and learning about cars and other automobiles and sharing their interest in a specific subject. TikTok allows people to step out of their comfort zone and learn something new, and therefore means that it has an exceptional reach to consumers and to many different demographics.
Tapping into these trends is the best way to boost sales of your products and services, as these all link to the infamous and eternal power of #TikTokMadeMeBuyIt. This hashtag has been trending for a while, as it demonstrates the influential hold TikTok has over its users and their purchasing choices. It is arguably the most influential social media platform for commerce and purchases. 73% of users say they feel a deeper connection to brands on TikTok than any other platform.
This is your call to rise to the challenge, tap into those trends and make the most out of what TikTok has to offer for your brand.