Establishing Stellar Employer Branding With Digital Marketing

“Who’s your competitor?” -? the candidate asked during the interview. When the Team Lead (interviewer) mentioned a few names, a mix of surprise and disbelief could be seen on the candidate’s face. After the interview, the Team Lead went straight to meet the CEO, who was with the newly appointed marketing head. The marketing head was explaining why a digital presence is important for the company. However, the CEO was already feeling uneasy with the list of activities that needed to be done for branding and marketing. The TL’s presence was a welcome break for him and he took the chance to ask about the interview rounds. The TL informed the CEO that although the candidates were good, they were not familiar with the company. “Even though we have been in business for more than 3 years now, the candidates have never heard about us. They even had concerns if we can pay on time or if we can provide them enough growth opportunities”, the TL said.?

The marketing head seized the moment - “This is exactly why I was talking about the need for a digital presence”. “Wait! How will the marketing activities help?” exclaimed the CEO. “Employer branding will be a part of our digital marketing efforts.” replied the marketing head, knowing full well that he had their attention now.

In a B2B company, having a strong digital presence may not be considered important by the sales team, but attracting good talent is always paramount. After all, ???????????????? ????????????????, ?????? ???????????????????????? ???? ???? ?????? ??????????????????, ?????????? ???? ???????????? ?????? ???????? ?????? ?????? ???????? ???????????????????? ????????????????????.

In this newsletter, we will answer the crucial questions: How is it done? Why is it important? What difference does it make? And most importantly, how does digital marketing play a pivotal role in shaping and amplifying this transformative narrative?

How is it done? Why is it important? What difference does it make?

In today's competitive job market, a compelling employer brand is crucial for attracting top talent and fostering a connected, ?????????????? ??????????????????. Beyond boosting ?????? ???????????????????????? and ?????????????????? ??????????, a well-defined employer brand serves as a strategic asset, providing a competitive edge in a landscape that thrives on differentiation from the competition. Instead of establishing your branding as just another task, empower your digital marketing team to take charge. Leverage the power of digital marketing to transform your brand effortlessly. Here’s how

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Highlighting employees through digital platforms, whether through spotlights, ceremonies, or messages, reinforces a culture of appreciation. This boosts morale and signals to a broader audience that the organisation values its people.

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Just like client testimonials, employee testimonials help to showcase the positive experience of the employees in the company. These also let prospective employees get an idea of the current work culture and ethos. These testimonials can be highlighted on the career page of the company’s website.

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Digital marketing amplifies these messages, reaching employees at various touchpoints and fostering a culture where being part of the organisation is synonymous with recognising individual achievement.

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Prospective hires and external stakeholders gain insights into the positive work culture, fostering trust and presenting the company as a place where employees thrive.

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Encouraging employees to engage with organisational content on digital channels further extends the company's reach. This leverages employees as brand advocates, reaching a broader audience and reinforcing a positive employer brand image.

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Share the company's involvement in social responsibility projects or community service, reinforcing a sense of purpose beyond daily tasks.

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The above activities translate into enhanced productivity as employees feel valued and connected to the ???????????????????????????? ??????????????. This results in better business performance, influencing ???????????????? ???????????????????????? and ????????????????????. In times of crisis, employees serve as ?????????? ??????????????????, helping the company handle the crisis better. Ultimately, employer branding reflects a commitment to a positive and inclusive corporate culture.

Digital marketing offers opportunities to showcase your brand’s potential. The collaboration between a digital marketer and corporate vision can effectively deliver employer branding to everyone looking at it.