Establishing a Major Social Media Presence Independent from His Partners with Attorney John DeGasperis

Attorney John A. DeGasperis, Esq. didn’t let his partners’ lack of enthusiasm for social media keep him away, and now he is reaping the benefits. Beginning during Covid, he has gathered 76,000 TikTok followers and 2,300,000 million likes. ?

While his parent firm uses the more traditional marketing avenues of billboards, pay-per-click campaigns, social media, mailers, giveaways, t-shirts, and farmers markets, he:

• Is now locally recognized by people on the street when he is out and about
• Receives a second income from the out-of-state cases he refers
• Obtains cases from his out-of-state referral partners
• Has been ‘wildly successful’ with Facebook ads generating mass tort clients?
• Is not dependent on his parent firm’s advertising for cases

Here are five takeaways from my interview with John:

1. Individual branding provides security.? Even though John is a partner in a firm he did not launch, he has invested his time and money in creating personal social profiles and his own website, and in promoting all of them. These marketing assets give him additional stature and negotiating leverage at the firm, will allow him to readily move on if he ever chooses to do so.

2. A referral network delivers a second income and cases. ?Social promotion is national, so a necessary component of that is creating a referral network. If you select referral partners who are also promoting socially, they will refer cases back to you.? You thus benefit two ways: referral fees and additional cases.

3. Facebook is a frequently neglected source of leads. You may not remember my earlier interviews with Ali Awad, but a year ago he reported that Facebook was his #1 source of leads.? Today we heard John report that Facebook is also a lead source for John.? A big reason Facebook works so well is that a higher percentage of your Facebook followers will be local, and will know you well.

4. Social advertising works exceptionally well for mass torts. ?The precise targeting available with social ads makes them ideally suited to mass torts.? I have heard about major success with their mass tort campaigns from Kyle Newman, Miriah Soliz, and now John.??

5. Social media is a magnifier.? Whether or not you can directly attribute leads to your social media posts, know that it is increasing your visibility.? The trick is efficiently maintaining an active and engaging presence.? As John points out, time spent creating videos is time not spent on your cases and clients.

Watch my full interview with John here: https://jamesamplifier.com/1to1-johndegasperis

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