Establishing Goals When Writing for Mobile Platforms

Before embarking on a project to create writing for mobile applications, it is important to grasp the goals of the platform and/or app.

Establishing these objectives will help guide technical writers in the right direction when creating content that resonates with users. To ensure successful outcomes, here are four key elements to consider when establishing goals for mobile writing:

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First, identify what action you want your audience to take after using the application. This could be anything from downloading an additional product or service to clicking a button or visiting a website.

Understanding this goal upfront will enable technical writers to craft engaging copy that motivates users to act accordingly.

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Second, decide how much information should be included in each page of content.

Too little can make it difficult for readers to understand and access desired features; too much can overwhelm them and lead them away from taking action.

Technical writers must strike a balance between providing enough relevant data without inundating readers with unnecessary material.

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Thirdly, determine which language best appeals to the target audience.

It’s critical that technical writers convey messages clearly while also speaking in terms their intended group understands and relates to most effectively.

For example, if you’re targeting young adults aged 18-25, you could use language that appeals to them more than an older demographic – such as using slang or popular references.

Utilizing terminology or even jargon already familiar within the community boosts comprehension levels as well as overall user engagement with the app itself.

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Finally, pay particular attention to design elements associated with text components such as fonts, colors, shapes, and sizes – all things that play an essential role in conveying messages successfully and driving positive outcomes for both users and developers alike.

All these considerations contribute towards setting realistic targets for mobile writing projects and guarantee better results over time through improved user experience across different mobile platforms and devices.

(Excerpts from Copy Writing for Mobile Platforms )

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