Established brands - How to keep your employees engage to your brand to maximise brand profitability

Employees are an extension of your brand as they are the ones who deliver the services or products that your brand offers. Every single interaction with your client could either strengthen or damage the brand experience. If employees are not engaged to your brand, it impacts directly on your turnover. Brand growth and engagement start from within.

Define your vision and broadcast it

In the old management format, subordinates were paid to execute and not to think. Well, we know that nowadays this structure doesn’t work, especially if you have talented employees.

To really engage your team to deliver the best of their abilities you need to have a clear vision of your company reason to be. What is the purpose of your company? What impact do you want to have and on whom? How do you want to change the world? These are the questions you need to answer and broadcast to your team before they can engage.

Make sure your vision is clear and concise.

Tip: 

• Have a meeting and share your vision.
• Send an email after your meeting
• Write your vision and post it in places where everyone can see it on a regular basis. So your internal company branding and branding collaterals are as important as your external activities.

Get personal to get engagement

Defining your vision is great but it is not enough to engage your team to commit to it. Do you know what your team wants? Do you know what motivates them? If you don’t you will need to find out.

When you know what your team wants, you can transmit to them the possibilities that will trigger their engagement to your vision. Steve Radcliffe called this, Spirit Energy.

When you connect your vision to the possibilities your employees seek the level of engagement will be far more meaningful and powerful.

Tip:

• Organise a brainstorming meeting and also one to one meetings
• Connect possibilities to their desires
• Engage your team by asking for input and share their ideas.
• Make them feel part of success journey.

Great communication

Do you feel sometimes you communicate too much or not enough? Are you always 100% sure the message is crystal among your team?

Well, the secret of great communication is to communicate well and often.

• Well means. Create a culture where your employees can share common goals and work with you to meet them. This boosts their engagement (energy spirit). Ask questions to your team and invite them to ask questions. This allows you to evaluate if they are confused and if you need to review how the information is transmitted.
• Often means. Have regular meetings or catch-ups, they don’t have to be long and tedious.
• Use verbal communication to engage your team
• Use written communication to reinforce your vision, your goals and their possibilities

The power of gratitude

Have you ever worked in a company where the salary or the job was not amazing but you stayed because you simply loved your manager?

Now think about the best managers you ever had the chance to work with, what did they have in common? Gratitude.

Quite often, people underestimate the power of gratitude. Saying “Thank you” or “Well done” to an employee who successfully completed a task is a powerful motivator, even better than money.

Before you become a manager. How did you feel when your manager told you “well done”? Great and you wanted to do even better and not disappoint them

Publicly acknowledging the contributions of your employees is even better. So don’t be scared to praise how great your team is to the company, prospects, and your clients.

Take the habit of saying “Thank you” when it is necessary and to motivate your team.

Make work fun

So what can we learn from the 2 most successful companies in the world: Google & Facebook? They make work a fun place. Like most individuals, you would like to know what it feels like to work with Facebook and Google. They seem to have so much fun.

When you enjoy the company your work and/or the people you work with, you are most likely to stay. However, it’s important to find the right balance so they can stay engaged with your vision. If your team enjoy themselves, and what they do, they will be more motivated to move mountains with you.

Lighten up! Have a laugh at work and encourage your team to enjoy themselves. We all have to go to work each day, but there’s no reason it shouldn’t be enjoyable.

4 productivity techniques

A team who is productive always delivers great results. So how can you help them be productive?

1. Break their workday into segments: To re-energise and allow your team to stay focused throughout the day, break projects into more manageable tasks that they can accomplish.
2. Reward through Game Play: Everyone loves to play games. Create work games to increase productivity in the workplace and reward the most productive.
3. Working in Teams: Make your team members work in groups to help them stay on track and stay motivated.
4. Avoid Work Overload: Avoid creating work overload as it will decrease their productivity. Always ensure workload is manageable while rewarding your team’s achievements. A positive environment will encourage your team to do their best.

What can we learn from 4 of the most favourite leaders

1. Gandhi taught us to lead by example. He said that to change the world, one should start by first changing oneself.
2. Martin Luther King taught us that limiting beliefs are stopping us from accomplishing our goals. He had a dream; he transformed it into a vision that people committed to and worked passionately with him to achieve.
3. Nelson Mandela taught us to never give up. The things that are truly worth having in life are usually the hardest to come by. This man spent 28 years in prison and that experience didn’t break him.
4. Abraham Lincoln taught us to live fearlessly. There are always a billion things that could go wrong. You just might fail. But you’ll never know until you try.

Who are we? Have you heard of employment communication engagement?

3 Colours Rule is a creative agency specialising in brand strategy, design, marketing and communications. We help large established brands improve their employee engagement, therefore, their competitiveness and productivity through effective internal brand communication campaigns designed creatively. We help companies reconnect their employees with their company vision, mission and values to reduce their staff turnover and attract talent. We develop a creative internal communication approach combining leadership and brand strategy. Please contact us to find out what we can do for you.

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