Establish a personalized channel with mobile applications.

How important is a mobile application? Your consumer behavior keeps evolving, and you need to maintain a constant feedback loop to understand them better. What if you invest in making a user's experience better and then realize that you misread their needs or wants? The frequency of the feedback loops needs to be short, and a direct personalized channel helps you crack the code.?

Let us shift the torch towards some statistics and quantify to verify the ideas or trends. According to the statistics, around 85% of shoppers prefer an app over a mobile website while shopping online. That covers e-commerce, but is that it? Studies say no!?

Mobile apps channel 57% of the digital media, with 2.87 million apps on Google Play and 1.96 on the App store. Even the ROI invested in elevating your user's experience rounds up to 100$. And while the numbers keep soaring, app-based startups have a higher IPO than non-app-based startups, higher by about 827%. The numbers are not a joke. No?

A mobile application presents you with the opportunity to personalize your communication. You can leverage the user's profile information to engage your consumers individually. People look forward to unique experiences, and personalization serves that purpose. Studies report that around 70% of consumers anticipate having a personalized experience with every brand they invest in.

An app can help you crack that code and ensure a deeper relationship with every customer. This leads to increased engagement and a better outcome for a brand. You can use your user's profile information and then communicate with them based on their individuality and preference.?

Apps can be your direct marketing channel. Push notifications serve as another strategy that helps you connect directly with your consumers. You can engage better, remind your customers of what new you are offering and keep them updated constantly. There are certain app-specific features such as geolocation. These features help you create relevant magic moments. When you increase your level of targeting, you build a stronger relationship with your consumers. And then, you do not just make a customer base. You create a community.