Essentials of B2B Engagement
Namit Bhargava
Managing Director, Sales Leader, SAP Supply Chain | Value-Driven Business Transformation, Industry X & Digital Transformation, Partner in Client's Value Realization through SAP S/4 and Cloud Transformation | Harvard Alum
A B2B customer might take longer to convert, but will then become a repeat client with large orders over a long period of time.
Most marketers understand that the best way to generate demand is to appeal to buyers in a direct, relevant and engaging way. But in B2B marketing you’re selling to senior executives in an organization.
It’s critical to provide the information businesses need from the get-go, anticipate their questions and initial reservations, and build trust—at the speed they choose, through their medium of choice.
Please click on the link above to discover how to solve this challenge.
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