Essential Skills for Mastering Social Media Management- with Jeremy Linaburg

Welcome to the exciting world of social media management, where skilled professionals create meaningful connections and drive engagement like never before.?

In this article, we uncover the skills needed to succeed as a social media manager in this ever-changing field.?

From crafting captivating content to fostering communities, social media managers play a crucial role in the digital landscape.?

Join us as we dive into the world of social media strategy, community building, and data-driven decision-making, and discover the keys to mastering social media management.

Meet our guest

Meet Jeremy Linaburg , SwimOutlet.com 's social media specialist and Wholesome Media LLC 's co-founder, who finds inspiration beneath the waves.?

Believing that social media has the power to unite and transform, Jeremy crafts captivating content that leaves a lasting impact.?

With a talent for community building, content strategy, and social media marketing across platforms like Facebook, Instagram, Twitter, and TikTok, Jeremy will reveal some of his secrets about engaging and captivating audiences.

From what he revealed in an episode of The Life of a Social Media Manager podcast, you can learn:

• Jeremy's journey and how he landed his current job at SwimOutlet (01:36)

• A glimpse into the life of a social media specialist (08:04)

• Finding the balance between the manual vs. scheduled posts ratio (12:18)

• Essential skills required for a social media manager (17:06)

• Jeremy's approach to developing and executing social media strategies (21:22)

• Tips for keeping users engaged and active (25:50)

• Metrics that matter when measuring success in social media (34:18)

Key Takeaways

1. Social Media Manager Skills in the Manual Posting vs. Scheduling Debate

The choice between posting manually and using scheduling platforms is a hot topic among social media managers.?

Jeremy has recently entered the field and developed a preference for posting in real-time rather than relying heavily on scheduling.?

While there are various scheduling platforms, such as in-house tools for Instagram and Facebook, he tends to lean towards manually posting about 80% of the time.

This approach gives him a hands-on experience and a better understanding of the platform's dynamics, including recommended hashtags and the most effective media for each post.

Manual posting gives you control and real-time engagement, while scheduling offers convenience and consistency.?

Although data is limited, there is a belief that manually published posts have higher engagement rates, with LinkedIn being a platform that tends to favor this type of posting.

Also, being active before posting on platforms like Twitter can boost visibility. Spending some time engaging, retweeting, and commenting before posting seems to enhance visibility and promote content effectively.

Striking a balance between convenience and authenticity is one of the most important skills needed to be a social media manager.

2. Essential Skills for a Social Media Manager in Fostering Active Communities

Engaging and keeping users active on managed profiles is also a crucial skill for social media managers.?

One effective approach is to understand the target audience's preferences and create content that aligns with their interests.?

In Jeremy's case, the profiles he manages are aimed at a young audience interested in swimming, so humorous and relatable content that showcases swimsuits and pokes fun at swimming-related experiences sparks conversations and resonates with the community.

Another strategy is to leverage interactive content, such as videos or posts that prompt users to share their experiences or preferences in the comments. This encourages engagement and generates discussions within the community.?

Taking the time to actively engage with users by responding to comments and fostering meaningful conversations is also essential. Being present and responsive on social media helps build relationships, establishes authenticity, and cultivates a sense of community.

Platforms like LinkedIn provide an excellent opportunity for professionals to showcase their work, values, and business endeavors. The current landscape emphasizes the importance of connecting with people on a personal level rather than simply relying on logos or corporate identities.?

Customers want to engage with individuals and establish meaningful connections, so a social media manager requires the skill of prioritizing personal presence and authenticity.

3. Applying Social Media Manager Skills for Data-Driven Success

Measuring success in today's social media landscape goes beyond simply collecting data.?

It's about leveraging that data to make informed decisions and drive tangible outcomes.?

While metrics like video views and engagements provide valuable insights for SwimOutlet, their e-commerce focus also emphasizes on tracking link clicks in Instagram stories to measure the effectiveness of their sales-driven content.?

On the other hand, Wholesome Media emphasizes metrics such as impressions and followers to build up their brand presence. However, moving beyond tracking metrics and going through the key data to extract actionable insights is really important.?

By analyzing data regularly, social media managers can identify patterns, trends, and audience preferences, enabling them to refine their strategies and content approach.?

This iterative process of data-driven decision-making allows for continuous improvement and optimization. For B2C clients and e-commerce brands, the need for daily reporting and monitoring becomes even more critical.?

By adopting a proactive approach to data analysis and leveraging it in order to make decisions, social media managers can maximize their success in engaging audiences, driving conversions, and achieving business objectives.