Essential SEO Hacks to Increase Your Website’s Organic Performance

Do you know where your website traffic is coming from? If your website is like most B2B companies’ websites, part of your traffic comes from PPC, while the rest can be attributed to organic search.?In fact, today,?more than 75 percent of B2B website traffic?comes from organic and paid search.?And according to BrightEdge, paid search only accounts for about 15 percent of that traffic.

If you’ve been neglecting creating an SEO strategy plan to improve the organic performance of your website, you may be missing out on a ton of potential traffic—and leads.

But don’t get frustrated just yet! It’s not too late to get started with your website SEO strategy and turn things around.

Let’s dive in and take a look at some essential SEO hacks you can use to improve your website’s performance.

Perform a Content Audit

If you’ve read one blog promising SEO tips, you’ve been told to “Start a blog!” and “Create high-quality content.” But before you jump right into creating new content, what you should be doing is auditing the content on your website that already exists.

A content audit is just what it sounds like.?It involves taking inventory of all of the pages on your website and determining whether they need to be updated, consolidated, remain as-is, or be removed entirely.?Plenty of plugins include options to?perform a content audit, but if you don’t want to go that route, you can even accomplish this with a simple Excel spreadsheet.

Don’t just go on a page-deleting spree, though. Consider the value each page has to your business. Even if a page doesn’t have much in the way of SEO value, if it’s critical to your business, don’t delete it.

Reevaluate Your Content

As you work through your content audit, it’s a good idea to reevaluate the content on your blog and critical product or service pages. If you know even a little bit about SEO, you probably optimized them with keywords, meta data, and alt text when they were created. But have you evaluated them recently? If you know you haven’t, it’s time to take another look.

Chances are, since creating those initial pages and blog posts, new keywords, subtopics, or other opportunities have surfaced. Think about how you can make updates. Is there an additional topic you can now cover in an old blog post? Are there new keywords you can add to your product or service pages?

Finding and taking advantage of these opportunities can help Google view these pages on your website as more complete, which can help improve your ranking.

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