The Essential Role of Human Written Content in the Age of AI
Pamela Salon
AVP for Sales and Marketing at Syntactics, Inc. | Digital Marketing | Web Design & Development | Custom Software | Virtual Assistant
Most website owners question the importance of investing in web content services. They believe that using Artificial Intelligence (AI) writing tools is an often cheaper alternative. However, search engines like Google penalize websites with low-quality AI content. This highlights the need for website content writers since human-written content is still king in digital marketing.
In fact, Google’s March 2024 Core Algorithm Update made it clear that AI-generated content cannot meet quality standards. It aimed to reduce low-quality, spammy, and unoriginal content in search engine results.
Also, the most recent Core Update emphasizes that creating high-quality and valuable content can achieve higher rankings.
While it’s true that established website content services know that Google penalizes sites that contain AI content, AI can be a helpful tool for creating high-quality content faster.
Understanding AI-Generated Content
According to Top AI Statistics And Trends, 54% of people agreed that Artificial Intelligence can improve written content.
AI writing tools like ChatGPT, Gemini, and Jasper AI can potentially assist web content creation services in enhancing text quality and writing efficiency. A report on AI Insights for Marketers says that 48% of marketing leaders invested in AI tools for content.
For instance, they can use the tools to create the following content types:
Part of the process is when website content writers give prompts like phrases or questions to the AI tool to help generate content. In this way, it makes the writing process faster than traditional content creation.
Need Help Optimizing Your Business Site? Contact Our SEO Experts in the Philippines Today!
Risks of AI-Generated Content in SEO
Though AI-generated content offers numerous benefits, it also comes with several risks. According to MarketingTech, half of consumers can spot AI-generated copy. But, some may depend too much on these tools, which results in compromised quality and creativity.
Here are the risks of AI content on your website’s SEO:
Lackluster Quality and Unoriginality
Web content services experts say that one significant risk of using AI-generated content is the possibility of spreading misinformation. Since the tool’s output primarily depends on the available data online, there is a chance that generative AI will create or add fake news.
Ipsos revealed that, on average, 74% of people across 29 countries think that AI can quickly generate realistic fake news. This can damage someone’s reputation or organization.
Another concern when using AI content is its lack of substance and originality. Unlike with human website content writers, an AI tool’s ability is limited by what it has learned from existing data, so it doesn’t provide in-depth content or insights into complex subjects.
As a result, search engines may flag this content since it doesn’t have a proper flow of information.
Copyright and Plagiarism Potentials
Of course, AI tools generate content based on existing data. In some cases, they unintentionally create content that’s similar to existing materials online. This can result in legal issues or damage to your business’ reputation.
Lack of Creativity and Personalization
Many consumers have reservations about engaging with AI-generated content. This shows that consumers are still craving emotional, human connections to their preferred brands.
Therefore, businesses can partner with professional website content services to deliver meaningful content to their audience. Also, they should consider whether or not to utilize AI for their content strategies.
Inaccurate or Duplicate Content
AI content tools don’t have fact-checking capabilities because their platforms rely on available data sets online. Chances are, some of this information is inaccurate or highly biased.
The Washington Post reported that AI-generated false articles increased by more than 1,000%, resulting in a surge from 49 sites to over 600. This rapid growth makes it difficult for users to know what is true online.
Branding Risk
Since AI-generated content lacks personalization, it can negatively impact your branding as well. Of course, your branding includes your tone, style, and messaging.
Hence, using generative AI isn’t bad, but relying too much would lead to negative effects, such as brand inauthenticity and audience disconnection.
Importance of Original Human Content
Human content is created based on the writer’s knowledge, skills, and creativity. It contains irreplaceable elements that AI content can’t match, including emotional depth and personalization. These allow website content writers to create original, engaging, and persuasive content that captivates audiences.
Here are even more reasons why human-written content from professional web content writers still matters:
High-quality Content
Neil Patel stated that human-written content ranked higher 94.12% of the time. Publishing high-quality content is essential for enhancing your online visibility on search engines.
Moreover, Google has updated its ranking factors over the years, and many web content services are mainly focusing on Expertise, Experience, Authoritativeness, and Trustworthiness or the E-E-A-T principle.
AI may have expertise in a topic, but it’s not as in-depth as that of humans. It doesn’t have certain degrees of real-life experience, such as visiting actual places or using products.
Adaptability
Although AI can set certain tones, it lacks the finesse to attract your target audience. Only human-written content can adapt small, necessary tonal shifts that make a brand’s voice genuinely unique.
Experienced web content writers are able to grasp a brand’s core values, which resonate deeply with target audiences.
Authenticity
AI learns from a variety of already-written articles. It doesn’t have the authenticity, nor can it provide new insights on a specific topic.
However, human writers and experts from web content services can create fresh, innovative content ideas. They can craft different forms of content to persuade and nurture the audience to complete their desired action.
Boost Your Brand Online With Our Digital Marketing Services!
Factors Influencing SEO Performance
Content is critical for improving a business’ online visibility. According to HubSpot’s Blogging Statistics, businesses that create blog content acquire 67% more leads a month on average.
As a result, website content services play a key role in attracting more qualified traffic to websites and establishing businesses as thought leaders in the industry.
Here are the top factors that influence SEO performance:
User Experience
Google redirects users to websites that provide the information they’re looking for. Web content services can tap into this by providing valuable content that’s easy to read and visually appealing. After all, these contribute to your site’s SEO rankings and overall User Experience (UX).
The more effective and engaging your content is, the easier it is for visitors to interact with. Here are some practical tips when writing content that offers an engaging experience:
Backlinks
Building backlinks to your business site from other relevant websites can significantly impact your SEO performance. The primary purpose of backlinks is to help search engines understand that your business site is trustworthy and valuable.
Therefore, well-crafted and informative content can encourage other websites to link to your pages.
Website Authority
Authority matters when it comes to website SEO performance. As a parameter, it’s used to predict a website’s potential to rank on search results pages. Of course, authority builds credibility and trustworthiness with audiences.
Content quality is a primary factor that influences your site authority. Thus, a higher authority score means better search engine rankings.
However, in some cases, Google penalizes exact-match domain names wherein the target keyword is in the URL. It will be flagged generally as spammy websites with thin content.
It’s best to focus on a URL that represents your business. Then, you can optimize your site by creating and publishing high-quality content that follows E-E-A-T and contains valid backlinks.
Balancing AI and Human Content Creation
According to New Generative AI Stats, 94% of business leaders believe that Artificial Intelligence is the key to future success. Instead of viewing AI as a threat to web content creation, businesses can implement a hybrid approach by combining generative AI with the human creativity of website content writers.
Website content services can take advantage of AI in data analysis, segmentation, and optimization. That way, writers have more time and energy to focus on ideation, storytelling, and relationship-building.
Here’s a quick rundown of how human writers can leverage AI in the content creation process:
Ethical Considerations in Content Creation
It’s crucial for writers to note ethical considerations when creating web content using AI because it can impact people and society as a whole. These concerns include the following:
User Privacy and Intellectual Property
Respecting one’s privacy is critical in content creation, regardless of whether you’re using generative AI or relying solely on a human touch.
Thus, it’s vital to seek consent first before using any personal information and protect user data you’ve been entrusted with. Avoid misusing personal data to build trust and long-term relationships with your audience.
Transparency and Disclosure
Building trust with your audience also requires transparency. Consider disclosing any sponsored content, affiliate links, or any personal relationships that might influence your content. This includes being clear about how AI is used in content creation.
The International Association of Privacy Professionals (IAPP) revealed that 68% of consumers worldwide are concerned about how their personal information is utilized.
Bias and Fairness
Content should be fair and objective while presenting diverse perspectives on a topic. Therefore, it’s vital to partner with website content services that are aware of the consumer’s rights and responsibilities in accordance with the law.
That way, content is most likely to be cited and shared, expanding your reach and contributing to a positive online environment.
Count on Professional Web Content Services to Create Quality Human-Written Content!
Generative AI will continue to expand its capabilities, such as speeding up the content writing process. Though AI can be beneficial for businesses, Google penalizes content that doesn’t provide value to its users.
Working with established content services in the Philippines ensures that content is informative and engaging. Expert website content writers think outside the box and routinely deliver web content that’s fresh and unique.
Collaborate with professionals who produce high-quality content to attract even greater numbers of potential customers today!