Essential Marketing Tactics for Written Content!

Written content may be going out of fashion thanks to more engaging content like videos and graphics, but content marketing is imperative for your business to succeed in the online space. There are a few reasons for this. First, no matter how engaging your visual content may be, if you want to rank, you’ve got to publish content for search engines to consume. Very often you would see social pages and websites failing to rank on certain keywords, simply because they do not have enough written content on those pages. Second, some topics like blogging tips or how to formulate a digital marketing strategy cannot be explained only through graphics or images. Sometimes, readers are looking for an in depth explanation for topics. Finally, as much as images speak a thousand words, words (when put together creatively) can have a huge impact on a reader. Before you start to market your article it’s important for you to have a defined strategy about writing articles or publishing copy.

Now that we’ve explained why written content will always be an important part of your business, let’s dive into how your business can excel with a few essential marketing tips:

Tell the reader what to do next

If a reader has arrived to your article or blog, you must provide him with what he/she came here looking for. If your readers are facing a problem and looking for a solution, your blog or article must tell them what the solution is and what they must do next. The article should be written in a well formatted way that tells the customer what to do, without directly telling them. But that’s not all. Your content has to lead them to specific pages on your website or chosen landing page in order to increase traffic to your website, get a lead and therefore more conversions.

Format your content

Before you publish your content to the internet, you must check if your content is arranged or formatted in the proper way. You can surf the web to check out various ways of formatting and editing, based on the kind of content you are publishing. After you format your content and thoroughly check it, make sure it reads well and has a smooth flow to it. This can do wonders for your readers! A well formatted article or blog not only makes it easy to read for the reader, but also makes them understand everything you’re trying to tell them.

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