Essential KPIs to monitor the accessibility of your website

Why?track KPIs in a web accessibility strategy?

In a digital accessibility campaign, KPIs are invaluable for all designers and website owners.

Including the monitoring of KPIs in its strategy offers a quality guarantee within web engineering?, which then allows developers to know precisely the level of accessibility of their products throughout the development cycle.

Through this methodology, companies can indeed comply with legislation and avoid penalties.

The main KPIs used to monitor the accessibility of a website?

KPIs resulting from an accessibility level audit

The audit of a digital tool gives a % of accessibility.?Once the results of this evaluation have been obtained, solutions must be found to improve the score in order to comply with the standards in place.?In particular the European standard EN 301 549 or the?Web Content Accessibility Guidelines (WCAG).

Carrying out an audit also makes it possible to identify recommendations (for each non-compliant criterion).?It will then be necessary to list out the issues, then assign the persons concerned (developers, integrators, etc.) to the processing of these tickets in order to reduce the number of fails against A, AA and AAA standards. At the same time, it shows us the improvements done along the way during development.??

Human needs

Digital accessibility offers a real economic opportunity not only for companies, but also for their employees?.?The proof is with the creation of?new occupations in the digital accessibility?field such as auditor / expert in digital accessibility, digital accessibility consultant, tester and digital accessibility referent.?

For this reason, it is important to?assess human needs so that all staff can evolve in line with technological advances related to web accessibility?.?

Starting with the training needs to be carried out internally with employees.?How many people sensitised??How many people trained??And on what subjects: content, development, graphics…??They are not the same types of training.

When you identify human needs, it is recommended to appoint a digital accessibility referent within your company.?This referent must be trained and qualified, in accordance with company policy.?Its missions are both external and internal: to ensure that all the digital products and services designed perfectly meet the accessibility standards.

The SEO level of referencing

Taking digital accessibility into account has a beneficial effect on organic referencing.?We can therefore follow this criterion.

Check performance per page depending on whether they are accessible or not.?It is a question of following the evolution of the positioning of the pages and of the site as a whole according to the progression of the setting in accessibility.

The more efficient a page is (therefore accessible), the more popular it is in the eyes of Google, which improves positioning in the SERPs.

The rate of consultation of the accessibility declaration page

It indicates the interest of Internet users for this data.?The accessibility statement must contain the following elements:

• Test details or a link to the test report
• Non-compliant parts with their existing alternatives, content items exempted from compliance and requests for disproportionate burden waivers with explanation thereof
• An accessibility feedback system:
• An accessible mechanism (email address or form) to allow anyone to inform the organisation concerned of any lack of accessibility, and for a person with a disability to request the corresponding information or an accessible alternative solution.
• Mention of the option for the person concerned to appeal to the Defender of Rights, in the event of a lack of response or solution, once the steps have been taken via the mechanism mentioned above.

Come join us at our Accessibility event in Sydney, Tuesday December 6th. Forum space, Level 2, 400 George street, Sydney.

Registrations on https://www.whatsnext4.com.au/