Essential Instagram Analytics & How to Track Them in 2022

Read the full article here:?https://www.socialchamp.io/blog/instagram-analytics/

Over 1 billion people use Instagram globally and spend around?29 minutes?daily on the platform. That’s quite a lot of time for brands to reach out to their audience and grow their accounts. But this might not be very easy without using Instagram analytics.

Let’s be very honest, Instagram analytics, also known as insights, is the only way to take a great start on growing your account. They can help you target the right audience, improve strategies, and track your post-performance on the platform.

Basically, they help you understand the performance of your posts and your account overall. They help you look at the much broader picture of your account’s health and analyze your audience’s demographics, behaviors, and patterns. Since?Instagram marketing?is no less than a powerhouse nowadays, you need to take advantage of its analytics to accomplish your marketing goals.

Why Is Instagram Analytics Important?

Okay, let’s talk about why Instagram analytics is so important to pay attention to.

Let me cut it short: IG analytics help you evaluate your posts’ effectiveness and your account thoroughly.

You can analyze and identify trends, popular hashtags, and most-watched content in the numbers that make up?Instagram metrics?using built-in analytics. They provide you with a complete and detailed overview, and you can understand how your published posts have been performing on the platform.

Examining your overall growth via analytics would help you identify the successes and failures of the content that you have been posting on Instagram. By attentively reading them, you can gather valuable information and gain helpful insights to assist you in improving your content marketing approach for a particular platform.

Examining your overall growth via analytics would help you identify the successes and failures of the content that you have been posting on Instagram. By attentively reading them, you can gather valuable information and gain helpful insights to assist you in improving your content marketing approach for a particular platform.

How to Access Instagram Insights

Once you have created an Instagram business or creator account, you can access your analytics through the Insights tab within the application. These analytics are one of the most significant ways that are helping creators and businesses decide what to do and how to change their content strategy.

Accessing Instagram analytics is another super easy task. Follow the steps mentioned below to access the insights within the platform.

1. Start by tapping on the menu icon in the top right corner of your profile
2. Click on the Insights tab. It will open the analytics for your business or creator profile.
3. Tap the Insights button on your profile page.

How to See Your Instagram Analytics

Simple, by keeping an eye on the many KPIs that are helping your brand or organization achieve success and developing a content strategy around them.

Knowing precisely which indicators are assisting your account and being able to deliver what they actually indicate will be a game-changer for your Instagram marketing strategy.

• Instagram Account Analytics

1. In the app, go to your profile.
2. Tap the menu icon in the top right corner.
3. Tap Insights.
4. View your content overview, including accounts reached, interactions, total followers, and shared content.
5. Here, you can choose whether to view these metrics for the last seven or 90 days.

• Instagram Followers Analytics

1. From the?overview?screen, go to?Your Audience?and click?See All. You will see an overview of your follower growth, followed by details on your audience demographics. You will find helpful information on this screen, including your audience’s:

* Top 5 locations (city or country)

* Age range (overall or broken down by gender)

* Gender

* Most active times (by the hour or day): This metric will also help you to track follower growth metrics, and you can check what’s the best time to post on your Instagram account.

• Instagram Post Analytics

1. From the overview analytics screen, scroll down to?Content You Shared. This will bring up a listing of all your posts, sorted by the metric you choose. The default one is reach, but you can choose from its list, including comments, follows, shares, and more.
2. You can choose timeframes from 7 days up to 2 years and filter by post type (photos, videos, carousel posts, or all posts). You can also find the analytics for any individual Instagram post by clicking the?View Insights?link below the post.

• Instagram Stories Analytics

1. In the section of?Content You Shared, click the right arrow next to your number of IG Stories. You will see similar metrics for the timeframe that you will choose.

• Instagram Reels Analytics

1. To access IG Reels analytics, tap the right arrow next to?Accounts Reached?in the?overview?screen.
2. Here, you will see how your Instagram Reels performed compared to other content types over the last 7 or 30 days. You will also see the list of rankings for your top-performing reels. In the Insights menu, you will see the specific metrics for specific reels.

• Instagram Live Analytics

1. Go to the overview analytics screen to access IG Live insights, scroll down to Live, and click the right arrow next to your number of lives. Here, you will see metrics related to Live, which include: accounts reached, peak concurrent viewers, comments, and shares.

Essential Instagram Analytics to Track for Explosive Growth

If you are looking to boost the online presence of your IG account, then you would have to keep a watch on Instagram analytics. Here, I have broken down essential IG analytics that is important for you to track for success.

• Engagement Rate

Engagement rate gives an average for evaluating how well your content is resonating with your audience and triggering them to take the desired action. This percentage may dip as you gain more followers. Calculators might give different percentages as per their impressions and reach programming.

• Follower Growth Rate

Keep track of the number that how many followers you have been accumulating over time. The growth rate formula will give you an average of how many followers you have gained in a specific time.

• Website Referral Traffic

This is the number of people who visit your website via the IG bio or CTA in Stories. It is vital to monitor the flow of traffic from Instagram to your website as it is the key to increasing your business ROI.

• Post Engagement Rate

Engagements (likes, comments, and saves) show that you have been connecting with followers on Instagram. You can check how your followers have perceived your post.

• Post Comment Rate

The post comment rate will help you understand how many followers have left comments on your post. Make sure to count the comments separately and check the engagement over a post.

• Impressions

This is the number of times your content, be it the post or story, was shown to users. If your impressions are higher than your reach, it means people are watching your content multiple times.

• Reach

This is the total number of unique accounts that saw your post. This is your organic reach and is related to the number of followers you have. Make sure that the content is engaging so more people will see it. Here, it is essential to understand how the?Instagram algorithm?works.

• Stories Engagement

It is the formula to measure engagement on your IG Stories, add-up replies, profile visits, and sticker taps that you have earned.

• Story Completion Rate

Keep a watch that how many people have seen your story and have given it a complete look. It will help you understand what type of content is doing great on social media.

• Reel Engagement Rate

Gain a better idea about your reel engagement and check how they have received likes, comments, shares, and saves. Keep the reels short, crispy, and informative at the same time.

• Live Engagement Rate

With this formula, you can check the average engagement rate you have received on your IG live streams.

• Click-Through Rate

If you are paying for every click, ensure your content and ad copy properly satisfy the buyers so they can take the desired action via click-through.

• Cost per result

Tracking the conversions is another must when it comes to Instagram. You can keep an eye on this number to ensure you don’t pay more for conversion than it’s worth.

• Hashtag Analytics Instagram

Hashtags are those popular tags that are added to posts to help people find your post by a specific word or hashtag. People can search particular hashtags to see posts related to the content they are interested in. If your post lies in that category, your content will show up to the audience.

Final Verdict

No matter which analytics tools you have been using to monitor your content’s performance, there are several other ways to help you dig into Instagram analytics so you can make more data-driven decisions. This guide will help you to get started with monitoring of analytics truly like a champ, and you can grow your account rapidly.