Essential Headlines in eCommerce Marketing for May 24-30
KeyCommerce
We generate growth for our ecommerce clients and audience using real world experience with Google Ads.
This week's big news from the world of digital marketing and ecommerce.
Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA).?GA4 also takes a different approach to measuring screen views compared to Universal Analytics.?Instead of measuring screen views in separate properties for mobile and web, GA4 combines data from both web and app views into a single property.
Google Ads is an incredibly effective way to advertise to consumers, but it comes with its own set of challenges. With so much information available to advertisers and a wide range of techniques that can be combined, it’s easy to feel overwhelmed and unsure where to begin.
For advertisers, a critical concern is how to allocate their budget to ensure they are not wasting resources on campaigns that do not result in conversions. In other words, they want to reduce their Cost Per Acquisition (CPA).
As Google Ads professionals, we’re always looking for ways to boost performance and achieve the best possible ROAS. One effective way to do this is with a/b testing, and one thing in particular that can often be overlooked is a/b testing responsive search ads (RSA).
Google said starting in June 2023, the Google Merchant Center policy will stop disallowing the listing of COVID-19-related terms for Google Shopping Ads and free listings. This is an update to the Google Merchant Center Sensitive events policy.
Even though Automation is all the rage when you have enough data and budget to give Google the (well-guided by a human, of course) reigns, I actually think the way to rock an SMB PPC is still with extreme manual control.
Today, Wix.com Ltd (NASDAQ: WIX) announced 'Google Ads with Wix,' enabling users to create Google Ads directly from the Wix platform.?Using this feature, Wix users can streamline the ad creation process and drive traffic to their site through Google Ads, ultimately increasing their conversions.
As a marketer, you want to improve your website’s performance and drive more conversions. In many cases, A/B testing could be the answer.?By comparing two versions of a webpage, you can determine which one is more effective at achieving your goals.?In this article, we’ll walk you through the steps to set up A/B testing using Microsoft Clarity and GA4.
Looking for some great PPC conversion rate optimization tips??Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions.?
ChatGPT has been a game-changer in assisting with daily digital marketing and SEO tasks.?To fully utilize this AI-powered chatbot, Chrome extensions are worth considering.?But with the constant emergence of new ChatGPT tools, it can be challenging to keep up. Here is a?curated list of 22 top ChatGPT Chrome extensions for you to try.
Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast.?Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. digital ad spend, which is expected to increase by 7.8%.
Our recommended video of the week.