Essential Headlines in eCommerce Marketing for April 26-May 2
KeyCommerce
We generate growth for our ecommerce clients and audience using real world experience with Google Ads.
This week's big news from the world of digital marketing and ecommerce.
With all of the optimization that Pmax?has to offer, it has been labeled the blackest black box of all Google ad products, giving the platform more control than advertisers. To learn more about Google’s AI arms race qualifications, pitch to advertisers and what’s next for Performance Max, Digiday caught up with Sean Downey, president of Americas and global partners at Google Inc.
Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology.?The company plans to use AI to generate unique ads using materials provided by human marketers, based on an internal presentation for advertisers obtained by the Financial Times.
Ginny Marvin, Google's Ad Liaison, said on Twitter that there is "ongoing work to surface search term data in privacy-preserving ways." This also includes bringing "more functionality to search terms Insights," Ginny added.
Google has updated its documented ranking systems page over here to remove four ranking systems from the list, including removing three ranking systems - page experience, mobile-friendly ranking, page speed, and secure sites systems from the retired list.
It is hard for site owners, content creators, and marketers to know how much traffic and visibility they get from Bing Chat. But that might change soon, as Fabrice Canel from Microsoft said they will soon pass referrer data and show clicks and impressions.
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I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if so, are they using ChatGPT, Bing Chat or Google Bard.
Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising.
Google seems to have rolled out pricing overlays on top of some product thumbnail images within the search snippets. For example, if you search for [diamond bands] and look at the Costco result, you will see these pricing overlays.
In October 2022, Google announced that July 1, 2023, is the date standard Universal Analytics (UA) properties will stop processing new hits. Enterprise properties (360) have an extension to July 1, 2024. After those respective dates, you’ll be able to access your previously processed data for at least six months.
Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names.?Specifically, when creating a new Google Ads account through the Google Ads API or updating an existing one, if a URL is found in the descriptive_name field, an ACTION_NOT_PERMITTED error will be generated, causing the operation to fail.?
Recommended video of the week.
?? Proven Strategy To Convert Your Highest Margin Products With Google Ads