Essential Headlines in eCommerce Marketing for April 12-18
KeyCommerce
We generate growth for our ecommerce clients and audience using real world experience with Google Ads.
This week's big news from the world of digital marketing and ecommerce.
Google announced that it would deprecate non-last-click rules-based attribution models in Google Ads and Google Analytics starting in June 2023 and then completely by September 2023.
Google Tightens its Grip on Shopping Ads. Strengthened Policy Enforcement to Safeguard Users, Employees, and Ads Ecosystem.
When you see product results in the Google Search results, sometimes on mouse over, the images will rotate when there is more than one product image available. Google is testing giving searchers the ability to click to the next image, as opposed to the image automatically sliding by itself.
Google Ads is running a small test to help you create ads using AI. Google Bard does not power this, but it is a form of artificial intelligence designed to give you suggested ad headlines and descriptions.?This was spotted by Gil Gildner and then Ginny Marvin, the Google Ads Liason, confirmed that this is a test.
Google Search is testing a new section for "cheaper options" in the product detail overlay window. So instead of just showing related products and product specs and buying options, Google is now testing "cheaper options" for higher priced products.
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In a study of 42 FAQs about GA4, ChatGPT provided only 12 correct responses One in five (19%) responses provided misleading answers fifty-five found that ChatGPT is no match for marketing experts – yet!
Most Google Ad strategies and tips revolve around improving failing accounts, but there’s plenty of opportunity to grow and unlock profit when your accounts are performing well, too. That’s why it’s important to know when your account is ready for scale and when it would make sense to hold steady—as attempting to scale prematurely can actually backfire on you.
Achieve fast gains – think: sales, higher profitability, stronger campaign results – by increasing your landing page conversion rates.?The time you spend improving your landing page conversion rates will compound into better sales, higher profitability, and stronger digital marketing campaign results.
Google plans to integrate conversational AI in search amid rising competition, CEO Sundar Pichai reveals in an interview.
While quality score is not the be-all and end-all of PPC, search marketers can still use it for optimizing campaigns. Here's how.
Recommended video of the week.
?? Tips for Crafting Compelling Product Titles and Descriptions