Essential Guide to Marketing Automation

We all know automation is a significant part of creating a solid marketing foundation, especially when it comes to #saas or #ecommerce.?

It bolsters new user onboarding, improves retention, supports sales efforts, and enhances customer support.?

Yet nearly half of businesses struggle to find quality marketing automation expertise to build systems that produce successful results.

There is a lot to unpack when it comes to understanding how and when to implement automation, but it really comes down to understanding the customer journey and applying that knowledge to send the right message at the right moment…

…and then picking the right technology and team to make it all happen - seamlessly.???

It can get complex. And that complexity is why many SMBs decide to spend time and money on other marketing tasks. Big mistake. Especially if you’re planning to scale in the near future or have a lean team.

In light of that revelation, I decided to partner with Conner Carey to create The Essential Guide to Marketing Automation.

Here’s a look inside:

• What is marketing automation??
• Why every business needs marketing automation
• What marketing automation isn’t
• How SMBs can use marketing automation
• Practical applications of marketing automation
• 6 common types of marketing automation
• The best marketing automation tools
• How to successfully implement marketing automation

Numbers that make you go hmmm…

• Marketing automation increases sales revenue by 34% on average
• 80% of businesses saw an increase in conversions due to automation alone
• Yet only 56% of companies use marketing automation
• For every dollar spent on email marketing, the ROI is a staggering $36
• 91% of buyers saying they would opt-in to receive SMS from a brand and 58% cited it as the most effective method of communication

#marketingautomation #automatemarketing #marketingstrategy