THE ESSENTIAL GUIDE TO FACEBOOK AD SPLIT TESTING
As you plan your Facebook marketing strategy, how do you decide between one image style or another? Or find out what sort of ad copy your leads prefer? You could guess blindly, but you’ll be better off with split testing.
Split testing (or A/B testing) is the practice of sending out different ads to different sections of your audience. So Group A gets ad one and Group B gets ad two. From there, you can see which ad performed better, which informs the rest of your advertising strategy going forward.
Why is split testing worth it? How do you make an effective split test? I’ll go over the answers to those questions and more in this guide to creating successful Facebook ad A/B tests!
Why Bother?
For many people new to the idea, split testing seems like a waste of time and resources. Who wants to write double the ad copy and generate twice as many images? Well, as it turns out, you do.
Split testing has become an advertising best practice across the industry for a lot of reasons, but in short, it makes sure that your ad campaign is on the right track.
For starters, it’s an essential part of overall better marketing. If it turns out you’ve been appealing to people with the wrong angle, then you need to change that direction ASAP. Once you’ve made these corrections, you’ll probably see your web traffic, engagement and conversion rates all increasing.
This then translates to increased ROI. Basically, $100 of subpar ads may only generate half the attention that $100 of tested and optimized ads gets you. It’s a bit of extra effort now for increased effectiveness and revenue later.
So you know why you should be split testing your Facebook ads, but how do you get started?
Have a Goal and Expectation
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