Essential elements of campaign brief structure

A creative brief is a unifying document that identifies the important key benefits for a campaign or launch.

It tells the story and explains why it’s important to the audience, serving as a guide for the creation of the right content for the right people at the right time!

On the other hand, it's an essential part for successful paid ads to reach the right targeting depend on the campaign brief!

Here you are my friends the { Essential elements of an effective creative brief}

#1 Campaign Summary:

#2 Marketing Objectives:

#3 Target Audience:

Demographics:

Age: ???????????????????

Gender: ???????????????????

Social class:

?????????????????     classes

Geographically: 

???????????????????????????????????????????????????????????????????

 #4 Marketing Message:

????????????????????????????????????????????????????????????????????????

?

#5 who are your main 3 direct competitors

????????????????????????????????????????????????????????????????????????

?#6 who are your indirect competitors

????????????????????????????????????????????????????????????????????????

#7 Would you like to hear our offline recommendations like

-      Events

-      Influencer marketing

-      Etc

If yes, share with us your maximum budget

#8 Mention your top selling products

????????????????????????????????????????????????????????????????????????

#9 Mention your weakest selling products

????????????????????????????????????????????????????????????????????????

#10 Brand Unique selling point

????????????????????????????????????????????????????????????????????????

#11 Campaign Duration: (Start date – End date)

 from                      till

#12 TTL Budget: (??????????????????)

#13 Your Official Website:

#14 Your Social Media Channels URLs:

#15 products / services pricing and features

#16 COMPANY HISTORY ( achievements - crisis - etc )

N.B: Campaign Artwork and all details to be sent by mail and should be high res.

Hope this article to be useful in your upcoming campaign strategy, best of luck always my friends.