Essential Digital Marketing Skills for your Business Growth (2022 Guide)

LinkedIn is the best platform to talk about business growth and for agencies to share informative content.

If you are among many marketers who think the same, we are going to discuss digital marketing and business growth which are two of the most trending topics on LinkedIn.

When we talk about digital marketing expertise, it involves activities on the internet to make the audience aware of company products, or services and ensure they are available for purchase.

But online marketing involves a lot of skill and experience to be successful at it. 86% of shoppers proclaim a purchase from stores running a promotion as per a report by Synquera. Promotions drive loyalty and that is the reason digital marketing is so vital to businesses these days.

To ace your online marketing game, you should first have a targeted digital marketing strategy in place. The next step would be to execute this strategy using top digital marketing skills.

Here we share some essential digital marketing skills you cannot do without for your desired business growth.

Search Engine Optimization (SEO):

SEO or Search Engine Optimization is synonymous with Digital marketing. It is a vital element for developing any business online and making it noticeable to consumers. It helps your website rank high and appear in relevant users’ searches.

So, anyone in the digital marketing field or anyone willing to grow their business online needs to be proficient with SEO with a demonstrated knowledge of the current trends, ranking factors, best practices, and penalties.

Here it will also impact to know about local SEO because that will help rank your business better in your neighboring areas. Local SEO aims to help potential buyers find you.

Social Media Marketing for Business Growth:

The most popular online activity is browsing social media these days. In 2021, over 4.26 billion people used social media globally. This number is projected to increase to almost six billion in 2027 according to Statista.

The average user spends over 2 hours on social media per day as per a finding by broadbandsearch.net? making all social platforms a big marketing field. SMM is therefore a must-have skill. Each social media channel plays a unique role in an online consumer’s life. Social media channels are free and powerful tools for business growth and promotion.

Review42 says 54% of consumers use various social media platforms to search for products. These users would have a strong intention of buying and initiate the primary search online. The best online marketing strategy for any business would be to put their brand out there and make sure it's visible to prospects.

SMM is an essential online marketing skill where one understands different social media channels, user lifecycle journeys, trends, and performance analytics to leverage to their benefit.

Pay-Per-Click Advertising:

Pay-per-click or PPC are paid ads that usually appear at the top of search results in Google. They can be in the form of banner ads as well as in the margins of third-party websites. PPC is usually cost-effective and gets quick results at crucial times such as product launches or an end-of-season sale.

Utilize your marketing budget to attain maximum impact. Understand how PPC works through an interpretation of the process and ad positioning across channels. Expertise with popular advertising platforms like Google Ads, and experience with creating sponsored posts amplifies your social media marketing.

Photo-Editing and Basic Graphics skills:

Just like a painter paints a picture that speaks a thousand words, images make marketing copies attractive. Be it personal branding that you wish to achieve or increase sales of your products; visual content will get you more views and clicks than just plain text.

It is a proven fact that contents with catchy infographics get better views and engagement than simple words. Visuals aid learning and understanding faster and capture the attention of the visitor. Numerous studies show that our brain processes visuals faster. Thus, good photo editing and basic graphic designing are valuable skills to add to your bucket list.

Here we are not talking about professional-level skills, but a basic understanding of what makes a photo relevant for a blog post. You must pair the right image with the right content to get the best engagement out of it.

You can learn photo-editing, and create and edit pictures to amplify your digital marketing efforts. There are a lot of quality photo-editing tutorials available online to get you started.

Google AdWords for Effective Digital Marketing Strategy:

Google AdWords is considered the most effective way to reach new customers and grow a business. They are the most widely used online advertising network in the world.

In 2019, Google's ad revenue amounted to almost 134.81 billion US dollars as per Statista.

Google AdWords is the easiest way to reach customers when they are looking for your products around your location. It allows you to display your address to prospects to increase authenticity.

AdWords has many benefits if included in your digital marketing channel. It is measurable, scalable, flexible, easier, and faster than organic SEO.

There are many free courses available that teach you about Google AdWords. Click here for a better understanding of the concept.

Facebook Advertising:

If you are looking for business growth online, Facebook is a platform you should not ignore. It is the biggest social site in the world with more than 1.59 billion monthly active users. This indicates that most of your customers are on Facebook and advertising here will give you the chance to reach your target audience.

Facebook advertising is different from other methods as you get the advert just to the right people. You can choose the audiences for your adverts and can reach them on any device at any time.

Mobile Marketing Skills:

With most mobile searches leading to an action within an hour, many businesses start using mobile marketing to reach their customers.

For this first, you need to optimize your site for a good mobile experience and change your images and infographics to match different devices.

With this, you will be able to claim your business on location-based platforms like Facebook Places, and Google My Business.

Conversion Rate Optimization (CRO):

CRO is yet another vital online marketing skill factor you need to have knowledge of. If the website is not optimized for conversions, then CRO comes in. It helps increase the percentage of visitors to a website that converts into customers, it takes any desired action on a webpage for conversion.

The knowledge of conversion is vital for digital marketing. Understanding how conversion rate optimization works help business owners generate more customers with less time and money.

Google Analytics:

This is another essential marketing skill every business owner should have for marketing online. Every aspect of a marketing campaign needs analytics so you can measure, manage, and analyze its effectiveness to maximize the performance of resources used.

Google Analytics helps you to know where your most profitable customers come from. Whether your site achieves the desired marketing goals, if the visitors like the content etc. All these answers lie in analytics.

Be aware of the correct metrics in the marketing analytics dashboard. Marketing analytics is the estimation and optimization of all your marketing activities. It is one of the most favored tools available to digital marketers. To leverage this tool, you need a thorough knowledge of how it works.

Here is an overview of the insights that Google Analytics can provide.

Content Writing and Copywriting:

What does any online marketing medium show you? It's content, right?

Content in the form of a copy or blog, infographic, image, or video. Without words all advertising is meaningless. Writing is the most important skill and the basic one of all. It is non-technical and yet, not all can master it.

It needs the practice to communicate with clients, win lucrative deals, and convince people about your mastery in a niche. Good writing skills will take you a long way and help you expand your network through networking.

Conclusion

Digital marketing has become an inseparable aspect of any business. Professional digital marketing agencies are available to help any business get the exposure and growth that they desire in the digital market.

But as a business owner or a Solopreneur, having hands-on knowledge of all basic digital marketing skills gives you an upper hand over your competitors and help you get a better selection of professional digital marketing agency.

If you wish to get your business 10x better results in search results and want increased traffic on your website, contact us to learn more.