Essential Digital Marketing Mistakes Every Entrepreneur Should Know (Even If You're Not Doing It Yourself)
Netta Dobbins-Cunningham
Fractional CMO & Marketing Consultant for Startups, Small Businesses & Nonprofits | B2B Creator | Linkedin Top Voice | Tennessee's Grow with Google Coach | EMBA Candidate at Vanderbilt University
As an entrepreneur or organization leader overseeing a bustling business, you might not be in the trenches of day-to-day digital marketing activities. But, knowing the common pitfalls can drastically empower your strategic oversight.
Here’s how being aware of these missteps can refine your approach, ensuring that your marketing efforts are as effective and efficient as possible.
1. Make Informed Decisions
Understanding common digital marketing mistakes helps you guide your marketing teams or agencies with confidence. You can ensure that strategies align with broader business objectives, contributing effectively to your company’s growth.
2. Evaluate External Agencies
When outsourcing your digital marketing, it's crucial to know these common mistakes. This knowledge serves as a benchmark for assessing the competence of marketing agencies. A well-informed question or two about how they handle or avoid these pitfalls can tell you a lot about their rigor and attention to detail.
3. Drive Strategic Conversations
Armed with the right information, you can lead meaningful discussions that push your marketing team or partner to think beyond the conventional marketing strategies. Encourage them to innovate and avoid generic tactics that do not serve your unique business needs.
4. Optimize Budget Allocation
By knowing what typically goes wrong in digital marketing campaigns, you can smartly allocate your budget, avoiding wasteful spending on ineffective strategies. This ensures that every dollar spent is an investment towards your business’ success.
5. Enhance Oversight and Accountability
Knowledge of these common mistakes enhances your ability to set up effective metrics for performance monitoring and accountability. It allows you to keep a closer eye on the marketing efforts, ensuring they truly contribute to your business goals.
Ready to explore the top mistakes? I listed out 10 of the most common digital marketing missteps I see while working with small businesses, startups, and nonprofits in my latest blog post.
Read the full article here.
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?? Welcome! I’m Netta ???? , your new favorite marketing coach and consultant. I help small businesses, startups and nonprofit leaders create revenue-generating brands everyone should know about.
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Absolutely, understanding the nuances can make a huge difference! ?? Remember, as Aristotle said, knowing ourselves is the beginning of all wisdom. Insight into digital marketing mishaps is key to navigating the complex online landscape. Keep sharing! ??
Growth Manager @ neoleap | 9+ Years in Marketing | SCRUM Certif. | ex-Deloitte
10 个月Knowledge is power when it comes to steering your organization through successful digital marketing strategies ?? Netta Dobbins
Marketing, AI & Growth Strategist helping founders, consultants, speakers & coaches land corporate clients through strategic storytelling & sales systems | Fractional CMO | Turn expertise into high-value opportunities
10 个月If leaders don’t stay ahead of the curve on their digital branding, online marketing and sales systems in 2024 and beyond, they will seriously run the risk of being left behind sooner than they realize. Netta, these are great tips to avoid the tragic consequences of not taking action.