Essential Case Study on Bajaj Electricals You Need to Know

Making Electricals the Name to Trust for High-Quality, Reasonably Priced Electronics A reputable company, Bajaj Electricals provides a large selection of reasonably priced, well-made electronics, such as fans and household appliances like mixers and grinders. Focussing on value for money, dependable performance, and customer happiness, Bajaj Electricals seeks to offer consumers cutting-edge technological solutions that improve their daily life. A smart marketing plan is essential to making Bajaj gadgets the name people trust when they're looking for high-quality, reasonably priced gadgets in order to maintain its market share and draw in more customers. Establishing Bajaj Electricals as the go-to brand for high-quality, reasonably priced electronics is the main goal of this advertising campaign. The campaign's main goals are to raise consumer knowledge of the brand, promote the benefits and dependability of Bajaj Electricals goods, and encourage them to pick Bajaj over other brands when buying electronics. Display of Products: Draw attention to the wide variety of electronics products that Bajaj Electricals

has to offer. Present the salient characteristics, advantages, and worth of the merchandise via aesthetically captivating material, like showcasing the fans as fan display units.

Execution Channels : Indulging customer engagement through CTU and Fan display Unit. Brand Activation & Promotion for Bajaj Electricals. Bajaj mixture grinder CTU ( Counter Top Unit) – Installed 5K Units, Pan India Gate Arch Branding- Fan Display Unit- 1500 Unit, Pan India Fabricated Baja Fans CTU (Counter Top Unit)- 40k, Pan India

Location : Families and Local residents in every corner all over India.

Results :

• More than 50 lakh eyes
• Growth in the electronics market's recognition and awareness of brands.
• An increase in Bajaj Electricals' market share and sales income.
• An increase in favourable comments and consumer satisfaction ratings.
• Retention of customers and repeat business.
• Agreements with distributors and the growth of the retail network.

Through the implementation of this all-encompassing campaign, Bajaj Electricals hopes to establish itself as the preferred brand for high-quality, reasonably priced electronics. The goal of the campaign is to raise consumer awareness of the brand, emphasise the benefits and dependability of Bajaj Electricals Ltd goods, and encourage them to pick Bajaj above other brands when purchasing electronics.

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