EssenceMediacom’s Navin Khemka on business after the merger, agencies working on ‘thin margins’, and the role of AI

In today’s world, the essence of marketing is seemingly a different ‘ball game’ than what it used to be. Nowadays, marketing, for brands, has become all about developing better business-consumer relationships, while focusing on campaigns which are personalised based on customer expectations. Ever since marketing technology (martech) entered the picture, businesses have seen a shift in their ability to reach and engage customers. One such player in that landscape is WPP run EssenceMediacom.

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Paramount Global’s co-CEOs to lay out strategy for shareholders

Paramount Global’s newly appointed co-CEOs are expected to discuss their vision for the media conglomerate with shareholders on Tuesday, even as the company’s controlling shareholder evaluates merging the company with Skydance Media.

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BrandWagon AdTalk with Manav Rachna Vidyanatariksha’s Dr Gauri Bhasin

The pandemic has brought about notable shifts across industries, and the case has been no different for marketing. Today, digital marketing has become a crucial aspect to acquire new customers and retain existing ones. In our weekly BrandWagon Ad Talk series, industry experts highlight what has changed over the past two years and more importantly, are these changes here to stay. Dr. Gauri Bhasin, executive director- marketing and chief operating officer, Manav Rachna Vidyanatariksha, talks to BrandWagon Online.

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Yet another brand faces flak; Poppi gets sued over alleged misleading gut health benefits

Poppi, a Texas-based soda brand, has been subjected to a class-action lawsuit. From what it’s understood, a customer, named Kristin Cobbs, filed the lawsuit at the US District Court in San Francisco, claiming that the brand’s products aren’t as effective as their marketing efforts for bettering gut health.?

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Chai pe Charcha with BrandWagon

Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Pankaj Nawani, CEO, CarePal Secure, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

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Cashing in on poll season

Few things capture India’s public imagination like a general election, cricket and Bollywood. As the poll season reaches its logical conclusion on June 4, TV news channels have been pulling out all the stops to cash in on the build-up to counting day. The general elections have historically been a boom time for news channels, with advertisers shelling out big bucks to capitalise on the heightened viewer interest.

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Fevicol rolls out its ‘Jugalbandi’ campaign

Fevicol, an adhesive brand from Pidilite Industries Limited, has unveiled its campaign, ‘Jugalbandi’. From what it’s understood, it’s a film that celebrates the musical journey of two brothers. Reportedly, the film has been crafted by Ogilvy India and Prasoon Pandey of Corcoise Films.?

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Duroflex enhances executive team to bolster brand and business growth

Duroflex, a brand in the sleep solutions category, has announced the appointment of Ullas Vijay as chief marketing officer and Sudhanshu Krishna as chief sales officer – consumer business.?From what it’s understood, this move is part of Duroflex’s efforts to strengthen its market position.

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Asymmetrique assigns vice-president of content and brand solutions role to Urvashi Khanna?

Asymmetrique, a Mumbai-based marketing solutions agency, has announced the appointment of Urvashi Khanna as vice-president, content and brand solutions. From what it’s understood, Khanna brings over 15 years of industry experience in creating content strategies across multiple formats.

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Parimatch launches “Cricket Belongs to India” campaign prove that cricket belongs to India and win big with Parimatch

One of the major global cricketing events of the year, the Cricket World Cup, has just commenced, and Parimatch joyously celebrates its start alongside fans worldwide. This year marks a historic moment as the tournament is co-hosted by the USA and West Indies, with nine stadiums in the West Indies and three in the USA hosting the post-IPL 2024 action.

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