The Essence of Content Marketing

Content is king when it comes to online marketing strategies. But content strategy is more than keyword rankings and backlinks, it’s about focusing on the customer’s needs. By producing content that is relevant, interesting and valuable to your audience, you can drive traffic and improve your ranking in search results. These are five types of content you should use to bolster your content marketing strategy:

Blogs. Blogging is the fuel for other content marketing initiatives. Create short, opinionated articles that highlight a specific expertise.

White Papers. White papers can be an extremely powerful lead generation tool. Research driven article that stakes a claim with supporting info.

Targeted Email. 44% of email recipients made at least one purchase based on a promotional email. Use these words to create a perfect email subject lines: exclusive, new, alert, free delivery, daily, gift, voucher, news.

Video. 2017 has been the year of video content and it’s expected to be more important for next year. Therefore, highlight your expertise with dynamic storytelling and visuals.

Social Media. Social media is low-cost advertisement. Choose the ones that work the best for you and communicate with the right audience.