ESSE – An Innovative Event Agency in Europe

Life is not the days that have passed but the days that are remembered.” — Alexandre Dumas

ESSE is a new name in the European event industry that made a strong debut at a professional exhibition, affirming itself as a promising player in offering unforgettable experiences. A team of professionals, who have been in event planning and equipment rental for years, joined forces to enter the European market with an innovative approach.

We, at Superheroes.marketing, played a key role in building a new brand rooted in our partners’ successful expertise.

Project Idea

A group of experts with a longstanding presence in the event and tech support industry set an ambitious goal of creating a next-generation event agency in Europe. That’s how ESSE, European Services and Solutions for Events, was born. The agency aims to become a trusted partner for businesses, governmental organizations, and private clients, offering a full range of services for events of any scale and complexity.

ESSE’s mission is to craft events that go beyond client expectations by delivering top-tier technical solutions and innovative approaches. The agency aspires to lead the industry by leveraging advanced technology and global expertise to bring bold ideas to life.

Project Objectives

Superheroes.marketing was tasked with creating a new brand, from naming to full brand development. This included market analysis, competitive environment assessment, and establishing the positioning of ESSE. After that, we crafted a comprehensive service package for the company. The next steps involved developing the brand name (naming), creating the brand book, managing social media, developing the official website, preparing for and participating in an exhibition, as well as providing marketing support and partner collaboration.

Work Delivered

Naming The first step was to create a brand name that would reflect the agency’s innovative approach and European standards. The name ESSE (European Services and Solutions for Events) highlights its focus on the European market and its comprehensive range of event services.

Brand Book Development We began by developing a comprehensive brand book for ESSE. A modern and memorable logo was designed to represent the agency’s European standards and innovative spirit. Corporate colors and fonts were selected to emphasize professionalism and reliability. The brand book also included detailed guidelines for using brand elements across various media and print, ensuring consistency in all communications.

Social Media To boost brand recognition, we established and actively managed ESSE’s social media profiles on Facebook, X, Instagram, and LinkedIn. Each platform was tailored to its unique audience and features. We created high-quality content, engaged with followers, shared news and updates, showcased completed projects, and facilitated discussions within the professional community.

Website Development The official website (esse.events) served as a key tool for presenting the company. We designed its structure, facilitating search for services and projects. Content was crafted to highlight the agency’s unique advantages and made multilingual for the international audience. Modern adaptive design and technical execution ensured stable performance across various devices.

Exhibition Preparation and Participation ESSE participated in the prestigious Forum Bran?y Eventowej (FBE) in Warsaw, the largest gathering of event industry professionals in the region. We handled full preparation for the event. A dynamic video presentation showcased the agency’s capabilities and projects. Animated elements drew attention to the booth, while printed materials, including brochures and business cards, provided details on available services. Branded uniforms for the team emphasized corporate identity.

The booth’s technical setup was managed by a team of experts who collaborated with Superheroes.marketing to create an innovative, visually appealing exhibit. Booth design followed the brand book, presenting a cohesive company image. During the exhibition, we actively engaged with attendees, ran presentations, answered questions, and collected leads for future collaboration. Outreach and email campaigns were developed to attract new clients and maintain relationships with existing ones.

Results

Brand Creation Through a developed brand book and an active social media presence, we successfully launched ESSE, a new brand in the European event industry. A professional visual style and clear positioning set the agency apart from competitors, attracting potential clients for future growth.

Website Launch The official website became a critical platform for showcasing services and attracting clients. It reflects the agency’s professionalism and readiness for international collaboration, with optimized content and user-friendly navigation making it appealing to the target audience.

Successful Participation at FBE Participation in the Forum Bran?y Eventowej yielded significant results. Over 2,000 participants had the opportunity to learn about ESSE’s services. Numerous connections were established with potential clients and industry peers. Positive feedback and interest in the agency’s offerings bolstered its market position and enhanced its reputation.

Client Base Expansion Thanks to marketing operations and high service standards, ESSE successfully attracted new clients across various Europe, including in Poland, Germany, Czechia, Slovakia, Austria, Switzerland, the Netherlands, France, Italy, Spain, Malta, Cyprus, and the UK. These activities laid the groundwork for expanding the agency’s geographical reach, opening new avenues for growth.

ESSE stands as a successful case in marketing and branding services. We helped the client enter a new market and establish a strong brand in the competitive European event industry. A comprehensive approach, including brand book development, website creation, social media management, and exhibition support, enabled ESSE to achieve significant results in a short timeframe.

If you’re looking for a reliable partner to create unforgettable events, turn to ESSE. Meanwhile, our Superheroes.marketing team is always ready to help your business succeed and become recognizable. Together, we’ll create stories that last forever.