Esports News

Fnatic launches subscription service to enhance fan engagement

Fnatic, a European esports organization, has introduced a new subscription service called Fnatic Plus. This service offers subscribers various benefits, including monthly prize draws, a discount at the Fnatic shop, and access to exclusive events. The subscription aims to enhance the fan experience by providing early access to new merchandise, unique customization options within the Fnatic mobile app, and exclusive content.

The launch of Fnatic Plus coincides with the organization’s 20th anniversary. This new service builds on a previous membership program that included blockchain-based NFT keys. Existing members from the previous program will retain certain benefits, such as Discord roles and badges. The introduction of Fnatic Plus is part of Fnatic’s broader strategy to deepen fan engagement and expand its presence in the esports industry. READ MORE

ESL FACEIT Group becomes official operator of Esports World Cup

ESL FACEIT Group (EFG) has entered into a multi-year partnership with the Esports World Cup, becoming its official operating partner. This collaboration involves EFG managing tournament operations and broadcast programming for the event, which is currently taking place in Riyadh, Saudi Arabia. The Esports World Cup aims to unite top games, players, and clubs from around the world, and EFG’s expertise is expected to enhance the event’s execution and global reach.

The Esports World Cup, which began on July 3 and will conclude on August 25, features 22 competitions with a combined prize pool of $60 million. EFG has already hosted global qualifiers to identify the best players for the tournament. This partnership is part of EFG’s broader strategy to expand its presence in the Middle East, following the opening of a broadcast hub in Riyadh and a five-year deal with Qiddiya City. READ MORE

NIP Group debuts on NASDAQ with $20.25 Million IPO

NIP Group, the esports holding company, has officially started trading on the NASDAQ Stock Exchange under the ticker symbol 'NIPG'. The company launched its initial public offering (IPO) with 2.25 million American depositary shares (ADS) priced at $9 each, valuing the IPO at approximately $20.25 million. This move follows the merger of Swedish esports organization Ninjas in Pyjamas and Chinese esports brand ESV5 in early 2023.

The IPO marks a significant milestone for NIP Group, which operates several esports teams and brands, including eStar Gaming and Shinobi Esports. The company’s co-CEOs, Hicham Chahine and Mario Ho, celebrated the listing by ringing the NASDAQ Opening Bell. This public offering comes amid a challenging period for esports companies on the stock market, with previous listings like FaZe Clan and Astralis facing difficulties. READ MORE

Global Esports Federation launches Social Impact Initiative

The Global Esports Federation (GEF) has introduced the Global Social Impact Initiative (GSII) at the UNESCO “Change the Game” Sport Conference in Paris. This initiative aims to leverage the gaming community's power to support the United Nations Sustainable Development Goals (SDGs). The GSII will focus on areas such as digital transformation, education, environmental sustainability, equality, diversity and inclusion, health and wellbeing, universal connectivity, and youth employment.

The GSII is backed by GEF's Global Impact Partners, including Intel and Commonwealth Sport, who have committed significant resources to support the initiative through 2030. The launch event highlighted the potential of esports to drive positive social change, with GEF CEO Paul J. Foster emphasizing the collaborative efforts needed to achieve these goals. READ MORE

Champion and FURIA announce merchandise collection

North American sportswear brand Champion has teamed up with Brazilian esports organization FURIA to create a limited-edition apparel line. This collection features 12 items, including eight t-shirts, three hooded sweatshirts, and one crew neck sweatshirt. The designs incorporate FURIA’s mascot in various styles, along with branding from both Champion and FURIA. The collection will be available online through both brands’ stores and at the Champion Store in S?o Paulo.

The collaboration also includes a photo campaign featuring FURIA members Arapê, Brino, and Gabriela ‘Gabs’ Freindorfer. This partnership is part of a broader trend of esports organizations collaborating with clothing brands to produce exclusive merchandise. Champion has previously partnered with other esports teams like Team BDS, Fnatic, and Luminosity for similar projects. READ MORE

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Guild Esports partners with Inspecs Ltd. for official eyewear collaboration

Guild Esports, a UK-based esports organization, has announced a partnership with eyewear designer and manufacturer Inspecs Ltd. As part of this deal, Inspecs’ REGEN brand will become the official eyewear partner of Guild Esports. The collaboration will feature REGEN products in various promotional activities, including social media content and behind-the-scenes videos. Guild’s Apex Legends team will be the first to wear REGEN-branded jerseys during the Esports World Cup in Riyadh, Saudi Arabia.

The partnership aims to provide Guild’s players with high-quality eyewear designed specifically for gaming, helping to reduce eye strain and improve performance. This deal comes at a crucial time for Guild Esports, which is exploring financial solutions following a strategic review. The REGEN glasses will also be available for use at Guild’s training facility, enhancing the overall gaming experience for both professional and casual players. READ MORE

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GOALS announces Women’s Community Cup

Esports football game GOALS has unveiled a Women’s Community Cup set to begin on August 9th. This tournament will feature a 1v1 format, allowing participants to compete for cash prize. The event aligns with GOALS’ mission to empower women in esports, promote diversity, and provide opportunities for women to advance in the competitive gaming scene.

GOALS, which is currently in pre-alpha development, has committed to hosting at least two women’s tournaments annually. The company also plans to establish women-only playtesting sessions and a dedicated Discord server for female gamers. These initiatives aim to create a supportive environment for women in esports and encourage their participation in the industry. READ MORE

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