Esports News

Adidas and 100 Thieves launch exclusive merchandise collection

In a strategic partnership, North American esports organization 100 Thieves has joined forces with global sportswear giant Adidas to unveil an exclusive merchandise collection. This collaboration is aimed at bridging the gap between gaming culture and streetwear fashion, catering to a diverse audience of gamers, fans, and style-conscious consumers.?

The collection features a curated lineup of apparel, footwear, and accessories, meticulously designed to reflect both brands’ distinct identities. Notably, 100 Thieves founder Matthew ‘Nadeshot’ Haag collaborated closely with Adidas to create a special edition of the iconic Adidas Rivalry sneakers. READ MORE

GIANTX and HSBC UK extend strategic partnership

International esports organization GIANTX has renewed its partnership with banking and financial services provider HSBC UK. The duration of the renewed partnership remains undisclosed, but it appears to be a one-year term, similar to last year’s collaboration.?

The renewed collaboration aims to empower esports fans by providing meaningful financial education. GIANTX’s roster of esports players and content creators will work alongside HSBC UK to promote better financial knowledge and healthier financial practices within the gaming and esports communities. READ MORE

Ghost Gaming announces partnership with beverage brand Sly

Beverage brand Sly has joined forces with gaming and esports organization Ghost Gaming. The partnership focuses on promoting Sly’s healthier drink alternatives tailored to align with the body’s natural sleep-wake cycle. The National Institute of Health has approved three variations that Sly offers: Boost (energizing), Chill (relaxing), and Dream (restorative sleep).

As a result, the companies will collaborate on several activations aiming to introduce Sly’s products to a broader gaming audience, such as online community tournaments and live events. READ MORE

Porsche named exclusive automotive partner of Overwatch Major

Tournament organizer ESL FACEIT Group has announced that Porsche is the “exclusive automotive partner” of the Overwatch Championship Series Major (OWCS Major) at DreamHack Dallas. This strategic collaboration will feature Porsche’s electric Macan model and include the presentation of the Most Valuable Player (MVP) award during the Major final.?

As part of the partnership, fans can meet the MVP for photos and autographs and explore the new all-electric Macan. Additionally, custom content inspired by the Macan has influenced one of Overwatch 2’s latest in-game wearables. The OWCS Major is a premier event in the competitive Overwatch scene, and this partnership marks Porsche’s first major venture into esports tournaments. READ MORE

OpTic Gaming and Juventus collaborate on limited-edition apparel collection

OpTic Gaming has joined forces with Italian Serie A football club Juventus to launch an exclusive capsule collection. The joint capsule features a range of stylish apparel and accessories. Among the offerings are T-shirts, sweatshirts, and other items adorned with prints that seamlessly blend elements from the gaming universe with Juventus’ iconic branding. Aimed at fans of both esports and football, the collection appeals to a diverse audience and represents an exciting fusion of sports and gaming culture, emphasising the growing intersection between these two worlds.

Beyond the apparel, OpTic Gaming and Juventus are leveraging their social media platforms and video content to engage fans. By combining their reach and influence, they hope to create a buzz around the collection and foster a sense of community among fans. READ MORE

Rolling Stone enters gaming together with ESL FACEIT Group

Rolling Stone, the iconic entertainment news publication, has expanded its editorial coverage to include a fresh gaming vertical. Under the leadership of Senior Gaming Editor Christopher Cruz, Rolling Stone Gaming?aims to spotlight all facets of gaming through in-depth reporting, hands-on experiences, and profiles. This exciting venture is in collaboration with esports conglomerate?ESL FACEIT Group.

ESL FACEIT Group, known for its control over various esports leagues (including Counter-Strike, Dota 2, and Overwatch), will join forces with?Rolling Stone Gaming?to celebrate esports stars, talent, creators, brands, and global competitions. The partnership creates a unique platform for next-generation audiences to engage with captivating gaming content. READ MORE

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