Esports Content is a Brand's Best Friend

If a picture says a thousand words, just imagine the stories you can tell with video. Game video content (GVC) will gain more than 4 million monthly viewers through 2023 — will you rise to meet them?

It's no wonder that so many brands have turned to video game audiences as a way to reach young, digital-savvy audiences. Gamers are early adopters of technology, highly engaged, and quick to spend their hard-earned cash on entertainment ...but only if you speak their language.

Learning to Speak 'Esports'

Competitive gaming is a vast, and challenging world to be in whether you are a player or a brand trying to reach its fans.

Be Authentic

"How do you do, fellow kids?" is a meme that is often used to describe brands trying (and failing) to reach young consumers. This happens when marketers try to use slang they don't understand or assume what gamers want out of a product or service.

If that makes you sweat, try to keep it simple. Don't assume that gamers would not be interested in your product. Some are obvious, like computers, gaming chairs, and accessories, sure, but non-endemic brands continue to thrive as well.

Remember that gamers are people, too - they need the same services and products as everyone else from insurance to banking to food delivery. You might be surprised to find how interested they really are. What makes your brand stand out from the competition?

Make it Fun

Sponsoring or even presenting your own esports tournament is a great way to connect directly with gamers. Just as any game can be an esport under the right circumstances, any brand can be an effective esports partner.

Over at BoomTV, we organize and produce a LOT of community branded esports tournaments (over 100,000 and counting), so we have fun coming up with new and exciting ways to present them. As new games and game updates roll out, we're always on the lookout for the next angle.

When Microsoft wanted to spread awareness for its PC Game Pass, we organized a Sea of Thieves tournament in which our influencer teams had to complete tasks on a bingo card. We even invited team captains with custom sea shanties recorded inside the game!

Make it Meaningful

Can your brand offer a once-in-lifetime opportunity? We partnered with the Ultimate Fighting Championship to create its $25,000 UFC Invitational Warzone Tournament. Over 100 streamers, including former UFC featherweight champion Max Holloway, faced off for the ultimate prize - $10,000 cash, a paid trip to Vegas to sit in Dana White's personal section during UFC 269, and more.

Our scholastic esports arm, AVGL, often partners with brands including Intel to award scholarships. The most recent Intel Inspires event awarded students with over $200,000 in scholarships alone!

Trust the Experts

The?number of esports enthusiasts (those who watch esports content at least once per month) will grow to 318 million in 2025, Newzoo predicts. This demographic will grow at a CAGR of +8.1% before surpassing 640 million by 2025.

Not sure where to begin? We've got your back.

BoomTV designs and produces the biggest events across gaming & esports and our esports platform is used by hundreds and thousands of gaming communities.?In addition, we work with some of the industry's top influencer talent across the most popular game titles.

Since 2021, we have delivered over 150 million Gen Z impressions on content. If you've got a brand, we've got an activation.

By?H.B. Duran

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BoomTV?partners with top developers, influencers, and brands to create unforgettable, life-changing experiences through the power of esports.?If you'd like to reach audiences in creative, meaningful ways, contact Stev Lawson: [email protected].