Eskimi Rebrand: Say Goodbye to Boring ????
Eskimi Ushers in a New Era of Creativity and Impact
On Thursday evening, 6 February, Eskimi unveiled a comprehensive upgrade to its services in Kenya. This exciting revamp is designed to deliver cutting-edge digital advertising solutions, blending innovative creative strategies with advanced data-driven tools. The goal? To empower advertisers like never before and maximize the impact of every campaign.
Since entering the Kenyan market in 2013, Eskimi has built strong partnerships with local advertisers, media agencies, and publishers, consistently pushing the boundaries of innovation in the AdTech space. “Our commitment to Kenya has always been about driving meaningful results for our clients. With this service upgrade, we’re introducing AI-powered tools, enhanced performance measurement capabilities, and educational initiatives to help advertisers stay ahead in a rapidly evolving digital landscape,” said Beatrice Njiraini , Regional Director for Eskimi in Kenya.
Revolutionizing Campaign Planning with AI Tools
Eskimi’s clients now have access to advanced AI-powered tools designed to optimize creative assets and improve campaign performance. Among these is Neurons, a neuroscience-based platform that generates attention heatmaps and predicts the performance of visual content before launch. This enables advertisers to refine their creatives for maximum audience engagement.
Additionally, Eskimi has integrated Lumen, an AI tool that uses eye-tracking technology to measure the effectiveness of digital ads with unparalleled precision. These tools provide actionable insights, ensuring that campaigns are not only visually compelling but also strategically sound.
Measuring Long-Term Brand Impact
Beyond immediate campaign performance, Eskimi now offers brand recall studies to help advertisers evaluate long-term brand awareness, favorability, and intent. These studies provide valuable insights into how brands resonate with their target audiences, enabling companies to adapt their strategies for sustained growth and relevance.
Empowering Advertisers Through Education
As part of its service upgrade, Eskimi has launched an educational initiative aimed at equipping advertisers and media agencies with the latest skills and knowledge in digital advertising. The program includes a comprehensive training course on brand advertising, user attention measurement, and strategic development. Throughout the year, Eskimi will also host a series of themed workshops to foster collaboration and knowledge-sharing within the industry.
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“With a global footprint spanning over 40 markets, we bring proven best practices to Kenya. By sharing our expertise, we aim to elevate the digital advertising capabilities of our clients and ensure they remain at the forefront of global trends,” added Beatrice Njiraini
A Decade of Innovation and Trust
Reflecting on Eskimi’s journey in Kenya, CEO Vytautas Paukstys, Eskimi remarked, “Kenya was one of the first markets where we introduced our advertising technology solutions. Over the past decade, we’ve built strong relationships with local advertisers and media agencies, and it’s incredibly rewarding to see the progress we’ve achieved together. This service upgrade is a testament to our commitment to delivering innovative solutions that meet the evolving needs of our clients.”
About Eskimi
Eskimi is a global, full-stack creative and media technology platform that combines data-driven creative solutions, precise audience targeting, and high-quality ad supply to deliver impactful brand campaigns. With a reach of 2.5 billion users worldwide, Eskimi operates in over 40 markets, offering locally relevant solutions that drive measurable results.