Escape To Reality

Escape To Reality

It’s funny looking at that image, right??It's likely the most popular we find ourselves in most days. I know I do and I see many others in my train commutes.

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The digital world has become less of a world we connect to and more of our reality. We’re spending more time in digital spaces and even more so as an output of the pandemic when we were taken away from our normal connection to the outside world.

I was reading a report from Our World in Data on time use (Yes, I’m a super nerd) and this segment stood out for me:

Time is the ultimate limited resource. Every single one of us has exactly the same “time budget”: 24 hours per day, 365 days per year – 8,760 hours every year of our lives.

That felt very humbling for me to read. We are all equal in our time budget, well, daily allowance at least.

I’ve always looked at time as the ultimate non-renewable resource that we cannot buy more of. When the term “money can’t buy” came into our language, I’m pretty sure they were talking about time.

Although we can’t buy more time, a lot of companies are working hard to buy the time we do have to engage with their products and services.

The end of 2021/early 22 has been buzzing with the word “Metaverse” aka the latest word from the tech world to describe the digital space we occupy. The concept of this is nothing new. Online gaming experiences and social media have provided this for some time now.

The average human spends nearly 3 hours a day online, that’s the minimum time spent. That number is probably double or even triple when it comes to engaging in broader digital experiences across mobile and gaming devices.

This has accelerated so much during the pandemic that it feels like the world has switched to digital being the norm and probably what most identify as their daily reality, whether they recognise that or not.

The blue skies and green fields have become the other world that we connect to when not in our digital spaces.

Again, funny how that’s turned out.

From my point of the world, it seems like we’re no longer escaping from reality to digital spaces but in most cases, escaping back to reality.?

?? (P.S. Like this? Subscribe to my Steal These Thoughts! for bigger, bolder and more frequent thoughts every Tuesday morning).

Gord Kerr, CTDP

Content Development Specialist, CPG Learning, Design and Development Team

2 年

This is interesting Ross. If we think about our time in “reality” versus time in “alternate reality” in a 24 hour frame, I typically spend 8 hours sleeping. (dreaming?). How long will it be before we are all wearing glasses and viewing the world through an augmented reality? How many hours of the day am I not viewing my reality through a screen? Not many.

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