Escape the Feast or Famine Cycle as a Consultant: A Proven 3-Step Framework.
Shantanu Verma
Give me 1 hour/month & get 10+ ideal B2B prospects on your calendar who see you as the obvious choice | Fractional CMO for $1M to $10M consulting firms.
In chess, a good player doesn't just consider the immediate move (first-order thinking), but also thinks about the subsequent reactions and consequences of that move (second-order thinking).
So if buying from you is the outcome - what shifts in belief and thinking does a prospect need to go through?
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The first objective is to convince a prospect that your path is the one they should follow.
Every consultant must have unique branded IP.
For example, Atomic Habits or Start with Why.
It differentiates you from every other provider of a similar service.
This is identity based selling/
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The second objective is to make them like you.
Why do referrals work? It’s the transference of trust.
Reflect on the qualities that make clients and peers admire you.
Is it humour? Is it the odds you’ve overcome? Is it how you hold space?
Replicate that in your marketing strategy.
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They are now primed for an offer.
The sequence of your marketing strategy must be to,
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- Sell your path.
- Sell your personality.
- Sell your product.
Most marketing efforts go directly to the third stage and bomb.
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I’m Shantanu Verma, the CMO for fast-growing coaches & consultants.
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I’ll do a deep-dive into your marketing strategy and discover the gaps you may not be aware of & opportunities hidden in plain sight.
You receive a 2-3 minute walkthrough with clear action steps to win over B2B decision-makers and get your inbox buzzing with new clients.
You can agree, or continue leaving money on the table.
Do I have your permission?
1. Visit my profile: https://lnkd.in/dKvXreE4
2. Click on 'Message'.
3. Type Yes’ and send it.
4. I’ll reply back with your strategy review.
No cost, no pitch, no call required - the aim is to deliver massive value and if you want more, you can hire me.