The ESC Vision: To Build A Social Giving Network That Empowers Business Owners Around The World
ESC (Enhanced Social Connectedness) | www.socialgiving.io
**this post is ONE of MANY that will eventually be turned into a Newsletter you can subscribe to here on Linkedin...focused on the project and global community being build around Social Giving on the blockchain**
BACKSTORY:
Before I launch into the details, the inspiration for this project came from a simple collection of NFTs (a mere 10,000) I was creating on the side when I wasn't working. You know, one of those passion projects you work on late into the evening (like till 2am) because you just love doing it. The idea was to create a digital asset that wasn't just meant to make money but was meant to enhance someone's life. It was to link the digital asset to real world mission (kind of like a random act of kindness) where when someone bought it, they had to perform this real world action, show proof it was done and then they were awarded a community token. Welllll.......... it got pretty complicated and so after 50 revisions, submitting the project to the Cardano Community for funding, and lots of feedback it has been narrowed to what you see today. I will however, be doing a video showing the progression I went through from beginning to end on the project idea and how it changed.
There are two main components:
NFTs + Community Token
What is an NFT?
Non-Fungible Tokens (NFTs) refer to unique, non-transferable digital assets stored in blockchains. It’s a one of a kind asset that cannot be changed but can be bought or sold with cryptocurrency including Ethereum (ETH), Cardano (ADA), USDC, USDT and other cryptos based on the application they are sold on. NFTs are used to represent ownership of a unique item. They let us tokenize things like art, pictures, in game items, domain name, ticket to an event, essay or intellectual property, collectible, original music, real estate or literally anything that is an original. No one can modify the record of ownership or copy/paste the new NFT into existence. The value comes from it’s scarcity. The purpose of having them on the blockchain is to easily transfer ownership, record each transfer as a permanent record and provide a way for the original creator to benefit from the increase in price value.
What is a Community Token?
A mechanism of compounding value in the form of a community token.? A cryptocurrency whereas the value it achieves is in proportion to the efforts of the collective over time.? Social capital, contribution, connectedness, engagement and growth are increased as members of the community are owners who are vested in its success to the degree they want to be.? The token can be bought, sold or traded on an exchange just as any other cryptocurrency.? The more impact the community has on the world the higher potential the token has to increase in value.
Roadblocks the project intends to address:
Our proposal:
Create an easy framework for entrepreneurs and businesses of all size to integrate blockchain technology and real world impact through the creation of mission-driven NFTs and Community Tokens. Socialgiving.io is catering to companies that haven't yet declared OR would like to revise or get more specific on their social impact to society. (Social Giving Strategy)
78% of Americans expect companies to go beyond making profits; they must also positively impact society
What we mean is...make an easy to follow process for getting noticed by millions of new potential customers and your existing community of raving fans through a fun, creative collection of digital assets called NFTs (representing a social stand)
ALSO
As part of the socialgiving.io site, (more on how this will work by the end of September), you (your company) will be issued our $ESC Community token. There are currently 50MIL maximum ($ESC) tokens minted on the Cardano Blockchain as of July 24th and a portion of those will be airdropped to new members of socialgiving.io. The value of this token will depend on numerous factors which will be detailed on the site within the next few weeks under a section titled ( $ESC Tokenomics).
Empowering consumers to purchase or connect with you because they recognize the social issue you support should be achieved within the first 10 seconds of seeing your content.
To show you how crazy you can get with this, we have created our first 100 Unique digital assets (NFTs) that will a launch September 30 on Cardano called "WheelzUP" at www.wheelzupnft.com
If you are confused so far with what we are talking let me ask you a question.
If I looked up your company (whether you are a one man/woman show or a large business) would I be able to tell quickly what social impact I will make by buying your product or service or by hiring you? What are you doing for society and why should I choose you if you are doing nothing? If you are doing something is it in the forefront of your marketing? when I press the "BUY" button, do I step away from the computer and say "man, I really love that what I just purchased is going to help fight animal cruelty?"
OR
Is your social impact story so hidden that no one has a clue what you stand for ?
Why not create a collection of NFTs that help get the word out (i.e. your mission) and launch them on the blockchain for sale...hey you can donate a portion of the sales to your mission..oh and hey you can agree that when a certain number of those NFTs are sold you will go perform some mission of your own as a company and the people who bought the NFTs get to decide what you do based on a vote.
(These are the kinds of things we are talking about).
Signing off for now...more later on socialgiving.io
~Cheryl