ERP & CRM? Figure it out once and for all!

Both of the platforms mentioned above are of enormous benefits for various businesses, the only problem is that you must know which one to choose, so it can bring you much more profit. To get the answer to the question read the article till the end and develop your busines with us!

Before getting to the answer of our main question, you must be well aware of the concept of the ERP and CRM platforms, so let's start with that.

What is ERP in few words?

ERP (Enterprise Resource Planning)- is a platform which makes the workflow for organization easier and much faster.

Benefits that ERP brings:

? Keeping the tack of financial data

? Recording the life cycle and time sheets of employees

? Preserving the product and service knowledge base

? Managing transparent supply chains

? Streamlining financial data to assist decision-making

Limitations of ERP:

? Not user-friendly and dynamic

? Pricey

? Suitable only for back-end of the business

Some examples of ERP platforms are: NetSuite ERP, Sage Intacct, SYSPRO.

What is CRM in few words?

CRM (Customer Relationships Management) - enables tracking and customizing the user experience.

Most of the companies using the CRM platforms actively in their company's life cycle, more exactly 75% of them say that CRM helped to improve the customer relationships and 65% of them say that it even helped them to increase the number of sales. Meaning: CRM is a powerfull tool which can really impact the efficiency of the businesses.

According to NUCLEUS RESEARCH: on average, CRM pays back 8.8$ for every dollar spent, which is quite an impressive ROI!

CRM tools are designed to:

? Stay on top of the profiles of current clients and potential leads

? Evaluate sales data in order for teams to enhance their tactics

? Provide assistance to the sales and marketing teams prioritize leads

Some examples of ERP platforms are: Monday, Pipedrive, Salesforce.

All in all, we can say that any business looking to improve growth, retention, and customer satisfaction 100% need CRM platforms!

So, now it is time to come back to our main question. Which one of them should I implement?

The answer is pretty simple, businesses that want to develop as quickly as possible frequently ask which system to put in place initially. Because they each offer particular benefits, choosing between them might be challenging. Companies need to improve sales and profits in order to scale, thus a CRM system is necessary.

On the other side, an ERP system uses precise and accurate inter-departmental data to drive the business. Organizations need to be profitable before they can reduce costs. A business might also be very well-organized and still not generate enough revenue to stay in business. Only stable sales income makes it feasible for businesses to operate.

So, what’s the answer? Well, you need both. A CRM system drives sales, and an ERP system helps to streamline operations and reduce overall costs. Working together, a CRM and an ERP can maximize business growth.