Eric Frazier’s portrait photography makes work look like fun.

“Stuffy corporate headshots are going the way of car phones and retirement watches,” says photographer Eric Frazier. Modern companies use employee photos both as a brand tool and a recruitment tool, luring clients and applicants with energetic, highly personal portraits.

Eric recently shot a series of portraits for NicholsBooth Architects – a San Francisco firm that prides themselves on truly listening and responding to clients. They wanted to make sure their team photos supported the same message.

In addition to the requisite individual portraits on the website, the rollover state of each one showcases the person’s favorite shoes. “We shoot all over the office, trying to capture each person in a way that makes you feel you’re really getting to know them,” says Eric.

“It’s smart because these industries have so much competition – good portrait photography is one way you can show potential clients – and even future employees – how very friendly/clever/creative/helpful/ easy to work with/smart your team is.” In a world of tight competition for business and talent alike, a positive company culture has become invaluable. 

In addition to saving companies from the stiff, boring headshot, Eric also shoots compelling sports and lifestyle photography, recently working with San Francisco Opera and MUFG Union Bank. You can see more of his work here. 

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