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Email is a pretty important part of your marketing campaign and one that should be handled with care.

Purchasing an email list means that someone else owns the list or has access to the list. You have no idea how the list was cultivated. You may be able to specify a demographic to target but as we covered “marketing with intent”, that doesn’t give you any idea about what the people on this purchased list want or what they have already seen.

You could spend tons of your marketing budget just to send a masterpiece of an email that will end up either in spam folders or just plain annoying to the recipient.

Or, even worse, you could end up violating rules and get shut down.

In short, buying lists, renting lists, (even if you have promised that they are totally opt-ins) are too big of a risk vs reward many times over.

Generate your own friendly, “welcome guest” email list yourself.

There are many ways to get an email address and an opt-in to welcome future emails. Think of content with the value you have that you can give away that would really help your audience. Have a call to action to opt-in and in return give something of value.

Now is your time to treat your email list with respect as you build it and it will not only grow but thrive! Let me guide you to apply this to your business today by clicking this link below:

https://ericbalance.com/register <<<

-EB