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Eric Balance
?? The Resilient Minds Podcast Host ??Success Advisor |??? Writer | Speaker ?? | We help companies redefine the language of business and the science of profitability with purpose and connection.
Remember the days of keyword searches? Great!
Forget them.
Search engines are better now at determining the intent of what people are looking for.
Let’s be honest, they had to get to this place.
It’s typical for people to type in a whole BIG sentence into the search bar looking for something specific without a real directive.
Because of this, it is imperative to operate outside of simple demographics.
Demographics can give you information about Who people are but necessarily about what they want.
Being intentional with your messaging will increase the likelihood that you gain attention from people seeking:
- A transactional search (they want to buy something)
or
- An informational search (they want to know more)
To offer content with intent, be specific about answering questions you know people want the answers to.
This approach is much more effective than just making something up, throwing it out there, and see if anyone cares.
When you set an intention and give thoughtful answers you will have a huge increase of bonding potential when people enter your funnel.
If your funnel is done correctly, all roads lead to the same place, and therefore you will see higher conversions!
It's now time for you to enter the minds of your clients… answer their questions and watch your conversions soar!
Click this link below to get a deeper understanding today!