The Era of Single Serve Packaging.

Have you ever entered a supermarket to pick up your favorite food and later realized there is no way you can finish the entire packet? Well, most of us have encountered similar situations. This is exactly why the demand for single serve packaged products is on the rise. Brands have realized that consumers do not wish to buy too much to consume for one person alone.?

Single serve packages are innovative solutions that let consumers try their favorite food and beverages in one single convenient serve. Food products such as nuts, yogurt, nut butter and even spices are now available in appealing and fun-sized packages.?

Why do consumers prefer single serve packaging?

1. Convenient and Versatile

When it comes to snacking, convenience is paramount for consumers. They prefer portable packaged food, that comes in sustainable packages, high-quality ingredients, and a range of flavors. And single serve packages provide ultimate convenience as they eliminate the need for cutlery, meal prep, storage and clean-up. Additionally, it provides customers with effortless meal prep solutions that are ideal for millennial consumers and small families.

Therefore, many brands are now offering resealable pouch packages such as snap-to-seal tops and press-to-close zippers as convenience factors. Apart from offering great convenience to customers, they also add versatility to the store's shelf that gives customers greater scope to interact with products- as creative, feature-rich packages cannot go unnoticed.?

2. Offers consumers greater choices

Consumers love to be spoilt for choices, especially today's millennial generation. Realizing the fact that millennials are becoming an important segment of the market, brands try to develop tactics according to their needs and preferences. Having a single serve allows buyers to try out a greater variety of assorted products.?

For example, leading coffee manufacturers are offering consumers a complete range of coffee blends and flavors available in coffee capsules, pouches and retort packaging options. Ranging from french vanilla, hazelnut, pumpkin spice, butterscotch to mocha and amaretto, brands are experimenting with flavors to cater to the varied preferences of customers. Single-serve packaging allows consumers to enjoy an array of flavors without the hassle of buying full-sized bags of coffee beans.

3. Controls portion size and promotes health

Did you know that abundance of food is the major reason people indulge in overeating-whether it is a family-sized pack of chips or a giant chocolate bar? In such situations, single serve packaging is a great option to manage and control portion sizes and promote healthier diets. A study concluded that since consumers want the most value for their money, they consume larger portions, just for the sake of finishing it. Therefore, portion control plays a vital role in understanding what a ‘normal’ portion size should be.

Single serve packaging is clearly a combination of convenience and portability for people who are always on the go. Since it offers a wide range of choices, single serve packaging helps in elevating consumer’s experience. By offering a wide range of choices, they elevate the experience of consuming food and drinks for today’s consumers.

Packaging Solutions from Waldner North America

The team at Waldner North America has managed and participated in various aspects of retort packaging lines for the food and pet food industry for over 25 years. Waldner has experienced an overwhelming response to its high performance, high output DOSOMAT pouch filling and sealing machines in the market for many different types of products requiring shelf stability. A Waldner DOSOMAT can range from 1-lane up to 12-lanes depending on pouch size and customer requirements.?

The DOSOMAT inline pouch filling machine is specialized for dedicated high output pouch production, achieving capacities of up to 500 pouches per minute. A DOSOMAT 2-lane machine could be designed for a production environment, or with maximum flexibility for R&D, product development, and product trials, processing pouches between 80mm and 300mm wide. Waldner DOSOMAT pouch packaging machine come in both rotary and inline configurations, making them highly versatile to meet any plants capacity or capability retort packaging requirements.