The Era of Next-Generation Advertising

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If you have taken note of the latest developments of Delvify, you may have noticed that we have recently announced a new partnership to power new ad solutions with Ericsson Emodo and CKDelta, a member of CK Hutchison Holdings. The establishment of this partnership is able to improve relevance and performance for advertisers in Asia, we use anonymized telco data to reduce ad fraud and verify the quality of audiences and inventory.

There may be a number of questions in your mind as to how this is possible, or you may not actually understand what that means. Fear not, as we will give you an introduction to this new ad solution right now!

An Exclusive Programmatic Partnership

Emodo is an end-to-end omni-channel Programmatic solution for brands. We combine advanced models and mobile data to bring next-level quality and impact to programmatic advertising. We have built a better, more durable ecosystem to deliver next-level results.

Poor data quality costs 21% of every media dollar spent (Forrester Research). Verified by the most accurate data available, brands can confidently invest in media that matters and efficiently captivate their audiences across digital environments. When you activate with Delvify, you eliminate the waste and see a higher return with every consumer reached.

Innovative Advertising for the Real World

Verified Supply - Reduce waste and fraud with our verified inventory. Emodo Supply is carefully curated that is verified, scored and filtered for accuracy and effectiveness pre-bid. Our telco-verified supply has been proven to achieve significant improvements in key digital ad KPIs when compared to non-verified supply. Through the verified inventory, brands can achieve 80%+ viewability and a 22% improvement in ROI.

Verified Audiences - With Emodo Audiences, you can reach users with an affinity for a similar product or category that are already interested in your product group. We apply the industry's best truth sets including telco data and ML algorithms to verify the accuracy and quality of ID-based audiences rigorously. We use a wide range of contextual signals to enhance accuracy.

Creative Lab - With our Creative Lab, you can create immersive ad experiences that can triple engagement with formats that drive awareness and attention. Capture the attention of your audience through dynamic display, rich media and audio creative that elevates engagement, exposure and brand favorability.

What Use Cases Are There?

• Drive brand awareness with more accurate audience targeting - Your customers' journey is not linear, and by amplifying your brand through multiple touchpoints you will reach the right audience at the right time.
• Target competitor store visitors with competitor conquesting campaigns - steal share from competitors by targeting consumers already known to shop with your competitors.
• Drive foot traffic with Tap-to-Map creative and accurate real-time location targeting - increase awareness to those who are in near proximity to your shop and let consumers know how far they are from your location or a reason they should visit again soon.
• Achieve scale without IDs with predictive audience targeting - each bid request is rated based on overall predicted accuracy and that is able to determine if this is a valid and verified audience and media impression for your brand. Through the use of carrier data, the accuracy of data coming from the bid requests will be assessed.

The Era of Next-Generation Advertising?Reaching Relevant Audiences at Scale without IDs

The deprecation of Ad IDs has made reaching your audience more difficult. To combat this we have launched Emodo Audiences. Verified by telco data and uniquely curated to ensure quality, relevance and scale, whether devices have IDs or not. Together with Emodo and CK Delta, we power verified predictive and contextual audiences into highly customizable targeting solutions.

For a summary of how this works, you can click on the video below and listen to Jake Moskowitz, VP of Data Strategy and Head of Emodo Institute at Emodo explain:

With Emodo Verified Audiences and Verified Supply available exclusively through us at Delvify, and we are ready to bring advertising to the next level! If you are interested in finding out more about how your brand can be part of the next generation of advertising, send us an email at [email protected]!

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