The era of 'K-wellness' is here, seeking harmony between the inside and the outside
The K Beauty Science Inc.
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Wellness and Cosmetics & Beauty Industry
Abstract The 21st century is characterized by the convergence and complexity of technology. The cosmetics and beauty industry also is seeing the fusion of science and aesthetics, technology and art. Just as the cosmetics and beauty industry is converging, the global beauty market in 2024 will also see an increase in the number of mentions of wellness, attracting keywords that combine wellness and beauty, such as wellness beauty, wellness care, and neuroglow.
The American Wellness Association divides wellness into "physical wellness," "mental wellness," "spiritual wellness," "emotional wellness," "social wellness," and "emotional wellness." With the growth of the wellness industry, trends such as ritual beauty life, conscious beauty, and holistic beauty are emerging. Recently, the U.S. Trade Commission (USITC) Dataweb announced that K-beauty ranked No. 1 in the cumulative share of imported cosmetics in the U.S. between January~April this year, beating France, which was a traditional powerhouse. ?With such rapid growth, time has come to expand K-beauty wellness that comprise the harmony between the inside and the outside, mental and emotional wellness. There also is the Korean traditional philosophy in the wellness beauty industry that embodies infinite possibilities of K-beauty.? ?
Convergence
?The 21st century is characterized by technological convergence and complexity. Chaos transformation is rapidly unfolding, with boundaries collapsing due to the convergence of industries [1].
The convergence is being presented as a new paradigm for the cosmetics and beauty industry. Just as the cosmetics and beauty industry is converging, the global beauty market in 2024 will also see an increase in the number of mentions of wellness, attracting keywords that combine wellness and beauty, such as wellness beauty, wellness care, and neuroglow. [2]. ?
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Wellness Industry
Wellness is a compound word of well-being, happiness, health and fitness related to life satisfaction, and the WHO considers health to be a balanced state that is expressed as a well-balanced life instead of well-being. The Global Wellness Institute (GWI) defines wellness as the active pursuit of activities, choices, and lifestyles that lead to holistic health [3].
The history of wellness can be traced back to the ancient Ayurveda, which sought harmony between body, mind, and spirit. Traditional therapies such as massage and meditation can be found in India and China in the ancient East, and in Greece and Rome in the West, and in the 19th century, alternative medicine focused on intellectual exercise, spiritual philosophy, and preventive care. It began to spread in Europe and the United States. Wellness began to be used as a modern term in the 1950s with a study by physician Halbert L. Dunn called High-level Wellness (published in 1961).? From the 1980s to 2000, the wellness movement began to gain momentum, with the establishment of the world's first wellness center by John Travis, Don Ardell, Dr. Bill Hettler and others in the 1970s, and the German Wellness Association (Deutscher Wellness Verband, DWV) and the Europ?ischen Wellness Union (EWU) were founded and began to spread[4].
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