The Era of Hyper-Personalization

AI will be highly disruptive. OF that, there is little doubt. In fact, we're already beginning to see the impact, and we are still in the 'early adopter phase.'

But while there's a ton of fear and negativity about AI on social media (including some very passionate haters), few people are looking at what this disruptive impact will actually look like 1, 2, or even 3 years from now.

Why is Understanding That Important?

Think of it like clay bird shooting (where you shoot at clay targets that are shot into the air!). You don't shoot at the target; you shoot at where the target will be when your bullet arrives.

That's exactly what we need to be doing with AI.

Because if you can figure out exactly how AI will disrupt your niche or industry 1-2 years from now, you're going to have a MASSIVE advantage.

Here's The REAL Opportunity With AI...

Most people creating AI solutions are in it to make a quick buck. Chatbots are the current hype craze. But the real opportunity is a positioning play. It's about aiming at where the AI disruption will be, not where it is today.

If you can:

• Understand the impact AI will have on your niche a year or two from now
• Create a solution that targets where the niche will be
• UPSKILL as fast as you can to deliver that solution with precision...

Then when MASS ADOPTION of AI hits (when everyone is using it), you'll be perfectly positioned to meet that demand, solution in hand.

You Are SO Early To AI

Few people are looking ahead (well, aside from the doomers who say it will destroy us all...). And look, I get it. AI is still shiny and new. People are still figuring out what this technology can do.

The Play

Hyper-personalization is the key. This taps into core human psychology (what's in it for ME). When you pick up a group photo that you're in, who do you look at first? Of course, we look at ourselves first. That's how we are wired. So that's where the market will head.

Then, QUESTION EVERYTHING! Challenge every assumption and status quo in your niche/industry, and think, "If this was hyper-personalized, what would that look like?"

Over to You

What niche are you in, and how do you think hyper-personalization will impact it? Think about all the things that are 'one size fits all'. For example, we send email sequences to our list and EVERYONE gets the same email. What will hyper-personalization mean for that?

This is how you can take advantage of AI in a way that will create REAL impact.

Peace,

Stu