ePrescribing Market Companies, Trends, and Go-to-Market Strategies
ePrescribing Market Leading Companies
Cerner Corporation (Oracle)
Company Overview: Cerner Corporation, now part of Oracle Corporation, was a leading healthcare technology company specializing in electronic health record (EHR) systems and related software solutions. After its acquisition by Oracle in June 2022, Cerner continues to provide solutions to enhance healthcare delivery and data management.
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Allscripts Healthcare, LLC
Company Overview: Allscripts is a global provider of EHR, practice management, and other healthcare solutions designed to enhance the quality of care and operational efficiency for healthcare providers.
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Epic Systems Corporation
Company Overview: Epic Systems is a privately held company renowned for its EHR systems, providing software solutions to healthcare organizations worldwide, focusing on improving patient care and operational efficiency.
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Athenahealth
Company Overview: Athenahealth provides cloud-based EHR, practice management, and revenue cycle management solutions, aiming to support healthcare providers with efficient tools for patient care.
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NXGN Management, LLC
Company Overview: NXGN Management, formerly known as NextGen Healthcare, provides EHR and practice management solutions focused on improving clinical and operational efficiency in healthcare settings.
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McKesson Corporation
Company Overview: McKesson is a leading healthcare services and information technology company, providing EHR, supply chain management, and other solutions aimed at improving healthcare delivery.
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Change Healthcare
Company Overview: Change Healthcare provides technology and services to improve healthcare data exchange, payment management, and clinical workflows.
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ePrescribing Market Go-to-Market Strategies
Market Research and Segmentation
Identify Target Market:
Conduct comprehensive research to identify key market segments such as hospitals, clinics, pharmacies, and individual healthcare providers. Use data analytics to understand the demographics, size, and specific needs of each segment.
Understand Needs:
Engage in direct conversations through surveys, interviews, and focus groups with potential users to gather insights on their challenges, needs, and expectations from an ePrescribing solution. This helps in tailoring the product to meet their specific requirements.
Value Proposition Development
Highlight Benefits:
Clearly articulate the benefits of ePrescribing, such as reducing prescription errors, enhancing patient safety, increasing efficiency in prescription management, and improving overall healthcare outcomes. Use real-world case studies and data to back up these claims.
Differentiate from Competitors:
Conduct a competitive analysis to identify what makes your ePrescribing solution unique. Focus on unique features like advanced security protocols, user-friendly interfaces, superior customer support, and integration capabilities with existing healthcare systems.
Product Customization and Integration
Tailored Solutions:
Develop customizable modules that can be adapted to different types of healthcare providers. For example, hospitals might need a more complex system with multiple user levels, while small clinics might need a simpler, more intuitive interface.
Seamless Integration:
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Ensure that your ePrescribing solution can easily integrate with widely used EHR systems, pharmacy management software, and other relevant healthcare technologies. This reduces the barrier to adoption and ensures a smoother implementation process.
Strategic Partnerships
Collaborate with EHR Providers:
Partner with major EHR providers to offer bundled solutions that include both ePrescribing and EHR functionalities. This can enhance the appeal of your product to healthcare providers looking for comprehensive solutions.
Alliances with Pharmacies:
Establish partnerships with large pharmacy chains and independent pharmacies to ensure that electronic prescriptions are seamlessly transmitted and processed. This can improve the overall efficiency and reliability of the ePrescribing system.
Regulatory Compliance
Adherence to Standards:
Ensure that your ePrescribing solution meets all relevant regulatory requirements and standards, such as HIPAA in the US, GDPR in Europe, and other local regulations. This involves implementing robust data security measures to protect patient information.
Certifications:
Obtain necessary certifications from recognized bodies to demonstrate compliance and build trust with potential customers. Certifications can also give you a competitive edge in the market.
Marketing and Sales
Content Marketing:
Develop and distribute valuable content that educates healthcare providers about the benefits and features of ePrescribing. This can include blog posts, whitepapers, case studies, infographics, and video tutorials.
Webinars and Workshops:
Host live webinars and interactive workshops to demonstrate the product in action, address common concerns, and answer questions from potential customers. This helps build trust and credibility.
Sales Team Training:
Invest in training your sales team thoroughly on the product's features, benefits, and technical details. Equip them with tools and resources to effectively communicate the value proposition to different market segments.
Pricing Strategy
Flexible Pricing Models:
Offer various pricing options to cater to different customer segments. This could include subscription-based pricing, pay-per-use models, or tiered pricing based on the size and needs of the healthcare provider.
Value-based Pricing:
Align your pricing strategy with the value your product delivers. Highlight cost savings from reduced prescription errors, improved operational efficiency, and better patient outcomes to justify the pricing.
Customer Support and Training
Onboarding Programs:
Develop comprehensive onboarding programs that include step-by-step guides, training sessions, and dedicated support to help new users get started with the ePrescribing system.
24/7 Support:
Provide round-the-clock customer support to address any technical issues or user queries promptly. This ensures a positive user experience and increases customer satisfaction.
Training Sessions:
Conduct regular training sessions and provide access to a variety of learning resources such as online tutorials, user manuals, and FAQs to help users make the most of the system.
Feedback and Continuous Improvement
Customer Feedback Loop:
Establish mechanisms to continuously gather feedback from users through surveys, feedback forms, and direct interactions. Use this feedback to identify areas for improvement and prioritize feature updates.
Regular Updates:
Regularly update the ePrescribing system to introduce new features, improve existing functionalities, and address any issues reported by users. Keep users informed about updates and how they enhance the system.
Scaling and Expansion
Market Expansion:
Plan for gradual expansion into new geographic regions. Conduct market research to understand local needs, regulations, and competitive landscape before entering new markets.
Adaptation to Local Needs:
Customize the ePrescribing solution to meet the specific needs and regulatory requirements of each new market. This may involve language localization, compliance with local data protection laws, and adjustments to the user interface.
Latest Trends in ePrescribing Market
1. Integration with Telehealth Services
Telehealth Boom: With the rise of telehealth, ePrescribing systems are increasingly being integrated with telemedicine platforms, allowing physicians to prescribe medications during virtual consultations seamlessly.
Unified Patient Records: Integration helps maintain a unified patient record, enhancing the continuity of care and ensuring that all health data is readily available during consultations.
2. Advanced Analytics and Artificial Intelligence
Predictive Analytics: Utilizing AI and advanced analytics to predict medication adherence, potential drug interactions, and patient outcomes based on prescription patterns.
Decision Support: AI-driven decision support systems that assist healthcare providers in making more informed prescribing decisions, reducing errors, and improving patient outcomes.
3. Mobile ePrescribing Solutions
Mobile Access: Increasing availability of mobile ePrescribing apps, enabling healthcare providers to prescribe medications from smartphones and tablets, providing greater flexibility and convenience.
Patient Apps: Development of patient-facing mobile apps that allow users to manage their prescriptions, request refills, and receive medication reminders.
4. Enhanced Security and Compliance Features
Blockchain Technology: Use of blockchain for secure and tamper-proof record-keeping, ensuring the integrity and privacy of ePrescribing data.
Two-Factor Authentication: Implementation of advanced security measures like two-factor authentication (2FA) to enhance the security of ePrescribing transactions.
5. Focus on Patient Engagement and Adherence
Medication Adherence Tools: Integration of tools and features designed to improve medication adherence, such as automated reminders, refill alerts, and patient education resources.
Patient Feedback Loops: Mechanisms for patients to provide feedback on their medication regimens, side effects, and overall satisfaction, enabling more personalized care.
6. Interoperability and Standards Compliance
FHIR and HL7 Standards: Adoption of interoperability standards like FHIR (Fast Healthcare Interoperability Resources) and HL7 to facilitate seamless data exchange between ePrescribing systems and other healthcare IT systems.
Cross-Platform Integration: Efforts to ensure that ePrescribing systems can integrate with various EHRs, pharmacy management systems, and health information exchanges (HIEs).
7. Real-Time Prescription Benefit (RTPB) Tools
Cost Transparency: Implementation of RTPB tools that provide real-time information on medication costs, insurance coverage, and available alternatives at the point of prescribing.
Informed Decision Making: These tools help healthcare providers and patients make more informed decisions about prescriptions, considering both efficacy and cost.
8. Specialty Medication Prescribing
Specialty Pharmacy Integration: Enhanced capabilities for prescribing specialty medications, including those that require specific handling, administration, or monitoring.
Workflow Automation: Automation of prior authorization processes for specialty medications, reducing administrative burden and speeding up access to necessary treatments.
9. Expansion of ePrescribing to Controlled Substances
EPCS Adoption: Increasing adoption of Electronic Prescribing for Controlled Substances (EPCS), driven by regulatory requirements and the need to combat prescription fraud and opioid abuse.
Enhanced Monitoring: Systems that provide additional checks and balances when prescribing controlled substances, helping to ensure appropriate use and monitoring.
10. Cloud-Based ePrescribing Solutions
Scalability and Flexibility: Growth in cloud-based ePrescribing solutions offering scalability, flexibility, and easier updates and maintenance compared to traditional on-premise systems.
Remote Access: Cloud-based systems enable remote access to prescribing tools and patient data, supporting a more distributed and mobile healthcare workforce.
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7 个月Yo, you talkin' prescriptions here? Aight, lemme break it down real quick. Dig deep into who needs this ePrescribing thing, feel me? Their struggles, their desires - get intimate with that. Then, lay out them benefits - safer scripts, more efficient grind. Make 'em see why your product's the real deal, not some cheap knock-off. You feelin' me? Rutuja Borkar