Episode 4: Behind the Lens: Crafting Ruhe’s Visual Story

Behind the Lens: Crafting Ruhe’s Visual Story with Akash Sarkar

What inspired you to join Ruhe?

Ruhe offered me the perfect environment to grow in a dynamic startup space. The healthy, flexible work culture not only fosters creativity but also fuels productivity. What excites me most is Ruhe’s empowering atmosphere—free of micromanagement, it gives me the autonomy to make meaningful decisions. The founder’s supportive and trusting leadership has created a workplace where inspiration thrives daily.

Showcasing the precision and quality of RUHE products

Capturing photos for RUHE starts with the fundamentals of great photography but requires extra attention to detail due to the intricate design of our products. Each item demands a unique focus—be it highlighting buttons on shower panels, nozzles on showers, or aerators and handles on faucets. By investing time in meticulous setups, I ensure every product is showcased in its best light, reflecting the precision and premium quality that define RUHE.

Why does the team inspire me and how photography amplifies the brand?

What I enjoy most about working at Ruhe is the variety of projects I get to tackle, from social media campaigns to product launches. Each assignment offers the freedom to experiment and highlight the best features of our products. As Ruhe’s first dedicated photographer, I’ve seen how professional visuals have transformed our brand. Moving from smartphone shots to high-quality images and videos has elevated our products, showcasing their premium quality and functionality. This shift has strengthened our connection with the audience and amplified Ruhe’s brand identity.

How do you stay motivated during tough or creatively challenging moments?

As Ruhe’s resident ‘Task Juggler,’ I manage multiple responsibilities across teams, from product listings to customer-focused videos. It’s challenging but rewarding—seeing the final output of my work, whether it’s a stunning product photo or an engaging video, keeps me motivated. A supportive team and the constant push to learn and innovate make even the hardest days feel worthwhile.

Balancing Creativity and Brand Consistency

The key to balancing creativity with consistency lies in understanding the unique requirements of each product while adhering to a cohesive brand identity. From setting up pseudo kitchens for sink shoots to simulating water flow, I meticulously plan every detail. Through dynamic angles, cinematic lighting, and premium aesthetics, each shot not only stands out but also reinforces Ruhe’s brand narrative.

What’s one tip for success in your field?

Success in product photography starts with preparation. Study your product in detail, script your shoot, and visualize the outcome. Draw inspiration from leading brands, but always aim to create something distinct. Consistency, clarity, and creativity are your guiding stars.

As Ruhe continues to elevate modern living, our visuals play a crucial role in shaping how the world perceives us. Here’s to the artistry and effort that bring our products to life—one inspired frame at a time!