Episode 3//?‘Marketing the brand’ vs demand generation
Design by Structure
Building distinctive brands with a strong digital presence to drive accelerated growth and measurable results.
The B Word is the show where we demystify everything to do with B2B branding – what it is, how it works and why it matters for businesses today.
‘Marketing the brand’ vs demand generation
In this episode Paul Mills, Founder, VCMO talks to The B Word about ‘marketing the brand’ vs demand generation, what these terms mean and where CMOs should be focusing today.
“Businesses don’t fail because of a lack of cash flow. They fail because of a fundamental flaw in their marketing strategy. Focusing more time and resources on marketing strategy will mitigate future cash flow problems and business failure.”? Paul Mills, Founder VCMO.
You can listen to Paul's episode here or you can listen to this podcast on all these amazing platforms! Listen on Spotify or Listen on Amazon Music
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Whether you're a dynamic startup operating without a CMO, or an established business going through a transitional phase, VCMO can deliver flexible and cost-effective marketing solutions to achieve your growth objectives.