Episode 3: Dandara Living

Reinventing the Resident Experience - Key Insights from Dandara Living

We're back with another illuminating episode of the 'Reinventing Real Estate' podcast by Harris Associates ! This week, we had the exclusive opportunity to speak with Paul Borrmann , Managing Director at Dandara Living .

Our hosts, Jenna Harris and Alex Matthews , explored Dandara Living 's innovative strategies for ‘reinventing’ the tenant experience. They uncovered game-changing insights that those interested in the rental sector can leverage to take the resident experience to new heights.

Four key themes emerged from the discussion:

Empower Staff for Standout Service

Paul outlined Dandara Living's approach to empower employees to deliver personalised, above-and-beyond service that aims to truly delight residents. By fostering autonomy and strategic hiring, they unlock unmatched satisfaction and resident reviews.?

Inject Fresh Thinking from Outside

Looking beyond real estate when recruiting brings in talent with new perspectives. Paul suggests tapping into industries such as hospitality and entertainment to infuse innovative ideas that enrich the resident experience.

Craft an Authentic Brand Narrative

Learn how Dandara Living develops an authentic brand identity that feels residential, not just transactional. Their marketing has a lifestyle focus which weaves in compelling storytelling to connect with residents.

Continuously Optimise the Experience

Collecting resident feedback provides insights to regularly refine offerings. This enables Dandara Living to enhance their strengths, correct their faults and compound the positive living experience over time.?

The Key Takeaway:

By combining employee empowerment, outside perspectives, authentic branding, and continuous improvement, you can transform the resident experience and build lasting loyalty.

Want more insights from the Harris Associates x Dandara Living episode?

Check out the full episode on your preferred platform below!

?? Apple Podcasts

?? Spotify

?? YouTube

Keep an eye out in the episode for our signature "Two Truths, One Lie" segments, can you uncover the false statement? Enjoy!