Episode 3: 24th May 2024

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Abhishek M.

Abhishek M.

Fractional CMO | 10 yrs Ecom Exp | 6 yrs Agency Exp | Co-founder @Adbuffs

发布日期: 2024年5月24日

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1. Before there is an Ideal Customer Profile (ICP), there is ECP. By winning ECP, you create traction on your go-to-market journey that will later on fuel ICP with confidence by Maja Voje > https://www.dhirubhai.net/feed/update/urn:li:activity:7197130368230031360?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7197130368230031360%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
2. A trap I see well-meaning managers fall into: Saving their direct reports too quickly by Dee Deng ?? > https://www.dhirubhai.net/feed/update/urn:li:activity:7198112225344065537?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7198112225344065537%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
3. For many brands, a 2nd purchase is necessary for profitability. Driving that second one (+ others) comes down to 3 data-backed steps by Drew Sanocki > https://www.dhirubhai.net/feed/update/urn:li:activity:7198430608417509376?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7198430608417509376%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
4. The VIP Facebook Group just cracked 38K members?? Here are some tips I’ve learned in the past 2 years of growth by Brock Mammoser > https://www.dhirubhai.net/feed/update/urn:li:activity:7198343726329393152?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7198343726329393152%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
5. Contribution Margin is the North Star - not sure it is. First Order Profit is the New Imperative - not sure it is. There is no doubt in my mind that profitability is the goal of every single business without profits, you don't pay yourself, you don't earn returns and eventually your business fails. But this focus of Contribution Margin + First Order Profit comes with a consequence that you must understand ...You are going to intentionally shrink your business by Chris Daly > https://www.dhirubhai.net/feed/update/urn:li:activity:7198653551680647170?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7198653551680647170%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
6. The AIDA model is no longer the best layout for your landing pages by Oliver Kenyon > https://www.dhirubhai.net/feed/update/urn:li:activity:7199032866364698624?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7199032866364698624%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
7. ???? Find the exact download number of any Google Play app without paying $$$ per month for some wild estimates by Sven Jürgens > https://www.dhirubhai.net/feed/update/urn:li:activity:7199324475954278402?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7199324475954278402%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
8. 3 things fashion brands should do BEFORE they spend a dollar on Meta ads by Alexandra Greifeld > https://www.dhirubhai.net/feed/update/urn:li:activity:7199407918000066560?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7199407918000066560%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
9. 7 Tools to wildly skyrocket your sales pipeline in 2024 for $0 by Tomas Krajcik > https://www.dhirubhai.net/feed/update/urn:li:activity:7199347852697894912?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7199347852697894912%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29

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