Episode #201: Jonathan Bonanno - Combatting Imposter syndrome

In this week's episode of the Stress-Free Dentist Podcast, I interviewed Jonathan Bonanno, Ph.D. (C), MS CEO of TalentByZia.com and ChiefPsycho.com

Jonathan talks about how he began his career making $40,000 a year before transitioning to building his own successful business. He shares valuable insights about his struggle with imposter syndrome and self-doubt.

Listen in to learn how to shift your focus from just profits to creating a meaningful impact and empowering others. Discover practical strategies for overcoming adversity, turning challenges into opportunities, and building a business that not only thrives but also makes a difference.

Check out Episode 201

Episode Highlights

• [00:02:15] - Jonathan shares his perspective on business growth: “Building a business isn’t just about profits; it’s about empowering others and making a difference.”
• [00:05:45] - Discussion on Resilience: “Resilience is key. The challenges you face are part of the journey, not the end of it.” Jonathan explains how facing adversity is essential for long-term success.
• [00:10:30] - Shifting focus from revenue to impact: Jonathan talks about the importance of focusing on the value you provide rather than just monetary gain.
• [00:15:20] - Practical tips on overcoming obstacles: Jonathan shares his strategy for transforming challenges into opportunities that foster business growth.
• [00:18:50] - Empowering your team: Insights on how to create a culture of empowerment within your business and lead by example.

Listen to the Episode Now!

As a practice owner, are you relying solely on word-of-mouth and in-office referrals, or have you considered the massive reach social media marketing could have in building your brand and attracting new patients?

We are touching on a key question that many dentists are asking these days.

If you've been running your practice for a while, you probably feel like you have a good handle on referrals and word-of-mouth. But in today's digital age, relying on these traditional methods alone might be limiting your growth potential.

With over 3.6 billion people using social media worldwide, there's a massive audience waiting for you!

You've likely built a strong reputation through patient referrals. But here's the thing—more than 70% of people check social media when researching a business, including dentists.

Do you know if your practice is showing up when potential patients search for services you offer?

You're not alone when thinking about this shift. Many dentists hesitate when it comes to social media marketing.

It's understandable.

You might wonder:

• Will it really make a difference for my practice?
• How can I manage it alongside patient care?
• Social media isn't just about posting photos.

When done right, it can be your most powerful tool to:

• Attract new patients by increasing visibility online.
• Engage with your current patients outside of appointments, building stronger relationships.
• Showcase your expertise in areas like cosmetic dentistry, implants, or orthodontics.

In fact, dental practices that actively engage on social media have seen a 25% increase in patient appointments!

We understand what's holding many practices back.

It's often:

Fear of the unknown—not sure where to start.

Lack of time—balancing marketing with patient care seems tough.

Skepticism—doubts about whether it'll actually work.

But here's the truth: Practices that invest in social media marketing are seeing real results—from new patient bookings to stronger engagement with their local communities.

With a clear strategy, you can overcome these challenges and see the same success.

Ready to take the next step?

Ekwa Marketing specializes in helping dental practices like yours thrive by taking the guesswork out of social media marketing.

Here's how they do it:

Customized Social Media Strategy: They create a tailored plan that fits your practice's unique goals—whether that's attracting new patients, filling cancellations, or increasing your visibility online.

Engaging Content Creation: You don't have to worry about posting or finding the right content. Their team creates engaging, relevant, and professional posts that showcase your services, educate your audience, and highlight the patient success stories that matter.

Targeted Ad Campaigns: They use data-driven social media ad campaigns to reach patients who are actively looking for dental services. Whether it's Google, Facebook, or Instagram ads, they will make sure your practice shows up in front of the right audience.

Boosting Patient Engagement: Social media isn't just about attracting new patients—it's about engaging with your existing ones. Ekwa helps create posts that encourage patients to interact, leave reviews, and feel connected to your practice outside of their regular appointments.

And the best part? They handle all the heavy lifting so you can stay focused on what you do best—providing exceptional patient care.

Don't let these opportunities slip by. With the right approach, social media marketing could be the key to attracting new patients and growing your practice beyond what you thought possible.

Right now, they are offering the $900 marketing strategy session FREE for our podcast listeners.

You also won't leave empty-handed.

They spend 5 hours researching your current marketing efforts to provide a detailed, actionable report to start getting results.

Limited slots are available for the month, so book your meeting here now!