Episode 202: Will Apple Win the VR Wars? The Answer Could Come From...VHS?

Apple launched the Vision Pro "Spacial Computing" (read: virtual reality) headset at WWDC last week.

As a late arrival to the VR space, lets take a look back at another format war: videotape.

In the late 1970s and early 1980s, VHS and Betamax were embroiled in a war for dominance. What can we learn about Apple's position by taking a look at what made JVC's VHS tape the clear and undisputed winner? Lets find out:

As always, you can find past episodes of Play It Back at playitback.co, two days after this newsletter goes out, and this weekend you'll get our first episode of the week's best creativity, played back.

Thanks for watching! Been fun to hear from so many of you about stories you want to hear.