Episode 15: The LinkedIn Networking Game — How to Make the First Move and Follow Up

Welcome to Episode 15 of “Supercharge Your LinkedIn Profile”! Today, we’re tackling a crucial aspect of LinkedIn success: networking. In this episode, you’ll discover strategies to effectively initiate conversations and maintain productive connections on LinkedIn, ensuring your network continues to grow and yield valuable opportunities.

The Importance of Effective Networking on LinkedIn

Networking is at the heart of LinkedIn's purpose. It’s not just about adding connections; it’s about building relationships that can lead to collaborations, partnerships, job opportunities, and more. Making the first move and following up are key elements in transforming initial contacts into meaningful professional relationships.

Step 1: Making the First Move

1. Personalize Your Connection Requests

• What to Do: Never send the default connection request. A personalized message shows that you’re genuinely interested in the person, not just expanding your network.
• How to Use: Mention how you found them, a mutual interest, or a specific reason why you want to connect.
• Example: “Hi [Name], I came across your recent article on [Topic], and I found your insights on [Specific Point] really valuable. I’d love to connect and discuss more about [Related Interest].”

2. Start with a Genuine Compliment or Observation

• What to Do: Flattery, when done genuinely, opens doors. Compliment their work, a post they shared, or an accomplishment they’ve achieved.
• How to Use: Be specific to show that you’ve done your homework.
• Example: “I really enjoyed your recent LinkedIn post on [Topic]. Your approach to [Specific Aspect] was insightful and gave me a new perspective on [Related Subject].”

3. Offer Value Right Away

• What to Do: Think about how you can help the person you’re connecting with, whether it’s sharing a resource, providing a relevant insight, or offering to collaborate.
• How to Use: Position yourself as a resource, not just someone looking to get something from them.
• Example: “I noticed you’re involved in [Industry/Field]. I recently came across an article that might be of interest to you. I’d be happy to share it if you’re interested!”

Step 2: Following Up Effectively

1. Send a Thank-You Message

• What to Do: After someone accepts your connection request, send a thank-you message. It’s a polite gesture that also opens up the conversation for further interaction.
• How to Use: Keep it brief but express your appreciation for the connection.
• Example: “Thanks for connecting, [Name]! I’m looking forward to learning from your insights and sharing ideas.”

2. Keep the Conversation Going

• What to Do: Don’t let the conversation die after the initial message. Follow up with a relevant question, share an interesting article, or discuss mutual interests.
• How to Use: Be mindful of their time and interests—engage in a way that’s both respectful and meaningful.
• Example: “I saw you mentioned [Topic] in one of your recent posts. What do you think about [Related Issue]? I’d love to hear your thoughts.”

3. Schedule a Follow-Up Interaction

• What to Do: Whether it’s setting up a call, planning a virtual coffee, or simply agreeing to touch base in a few weeks, having a plan for future interaction is key to nurturing the relationship.
• How to Use: Suggest a time frame or an event that makes the follow-up feel natural.
• Example: “It’s been great connecting with you, [Name]. Would you be open to a quick call next week to discuss [Specific Topic] further? I’d love to hear more about your experience with [Related Field].”

Best Practices for LinkedIn Networking

1. Be Authentic

• What to Do: Authenticity is crucial in networking. People are more likely to respond positively if they feel you’re genuine and sincere in your approach.
• Example: Share personal stories or experiences that relate to your connection’s work or interests.

2. Don’t Overwhelm Your Contacts

• What to Do: Space out your messages to avoid coming off as pushy or spammy. Respect their time and be patient in building the relationship.
• Example: Instead of sending multiple messages in a short period, allow a few days or a week between interactions.

3. Provide Value Consistently

• What to Do: Continue to provide value to your connections over time, whether it’s through sharing helpful content, offering introductions, or just being a supportive presence in their network.
• Example: Regularly share articles or insights that you think might benefit your connection’s work or interests.

Illustration:

Think of LinkedIn networking as planting a garden. Each personalized message is a seed, and consistent follow-up is the watering and nurturing needed to grow a fruitful professional relationship.

Why This Approach Works

Networking on LinkedIn is more than just sending connection requests—it’s about building relationships. By making thoughtful first moves and following up with genuine intent, you create a network that is not only broad but also deep, filled with connections who are willing to engage, collaborate, and support you.

Conclusion:

Mastering the LinkedIn networking game is essential for anyone looking to expand their professional horizons. By being intentional, authentic, and consistent in your approach, you can turn casual connections into powerful professional relationships.

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Special thanks to experts like Adam Grant, known for his thoughtful approach to networking, Adam Grant often shares personalized and insightful messages that go beyond the typical connection request. Brené Brown, her approach to LinkedIn networking is rooted in authenticity and empathy, making her connections feel valued and understood.

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I’m Ziishan, a passionate Digital Branding Expert dedicated to helping businesses like yours thrive in the ever-evolving world of digital marketing. With over 8 years of experience in Branding and Market Positioning, Search Engine Optimization (SEO) and Social Media and Digital Marketing Strategy Development, I specialize in crafting strategies that not only resonate with your target audience but also drive measurable results.

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