Epilogue

Hi Sales Enthusiast,

Six months have gone by. Locked down, self-isolated, people reduced to fleeting pixels. The old normal still looks many limps away.

Yet, as the March issue of Mercuri Mail noted, there have been pandemics of equal virulence in history but none has beaten business into submission

Every time humanity has been challenged, the role of the Salesperson in leading the economic recovery has been legendary.

At Mercuri, we saw this crisis as an opportunity for us to give back to the sales community of which we are a part. We figured it would help the sales community to use the downtime forced on us to strengthen the core, eliminate weak links and invest in fresh skills needed to win in post crisis markets. And stay positive always.

From this was born the idea of this campaign that we completed yesterday – 100 Ways to Sales Resilience.

We started this campaign on 6th May, with a single resolve. We decided to share on social media, one positive sales behaviour every day drawn from our own experience with Customers, we have worked with, to further their sales excellence.

Our daily posts showcased each positive sales behavior as a short read:

• The post opened with a small story of how a sales problem was solved well
• Gave a brief of the underlying conceptual framework
• Offered links on related reading, for those interested in learning more
• Highlighted takeaway quotes to remember and work with
• Triggered implementation with an Action Question

As the campaign grew organically, I could see each article or post, was coming alive as a 10 minute sales lesson, which could be used for self learning, and by discerning Sales Leaders in their morning meetings, weekly or daily reviews, virtual huddles to keep people focused on inspired learningful action, instead of locking down their mind and resolve during the pandemic.

For me, it was vital that Sales People stay productively busy. Either selling or honing their skills. Rebooting after prolonged disuse is tough for machines or people. So, I saw the lockdown as a chance to accelerate sales learning. And we thought these 100 Lessons could serve that purpose. 

We finished 100 posts yesterday.

If you have used the lessons in 100 Ways to Sales Resilience, please do write to me at [email protected]. I will be happy to learn from your experience. 

If you haven’t yet soaked into these lessons, I invite you dip your feet in the water. Choose any one lesson or two. They are all available at https://www.dhirubhai.net/company/mercuri-goldmann-india-pvt-ltd . And at https://www.mercuriindia.com/100-Ways-to-sales-resilience.html

We also made a commitment to contribute INR 10 to #PMCaresFund for every share of these posts on social media handles. It is immensely gratifying to see many of you sharing these posts. Thank you! Please continue! If you haven’t yet lent a finger, please do now!

We all don’t need to become excellent in all the 100 behaviours. Excellence in any 10 of them would be a near perfect 10. And, in each one you choose, be the very best you can be !

Sales is the heart beat of any economic recovery. Pandemic induced crises are like unexpected downpours. They may dampen, not drain our spirits.

As a Sales Community, we owe it to our society, to our Country and to humanity at large, to beat this crisis and step forward into a new and better future. The 100 Ways to Sales Resilience campaign has been our small contribution to this mission.

Resilient Sales. Resilient India

Let’s make sales happen! 

Ravi    

Selling is Beautiful

Team Mercuri India